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Dr. Dre is creating a signature beverage line. Mandy Moore just launched a new online networking site for women. Next up, Justin Timberlake will endorse a line of fragrances from Parfums Givenchy. The pop superstar's plan for "bringing sexy back" to men everywhere includes employing the sense of smell of the ladies. Unlike other celebrity lines, JT's will not have his face on the packaging of the currently unnamed scent, but he will appear in advertisements and other promotional tactics for the cosmetics giant. The line is set to be unveiled in June and launch commercially in the U.S. starting in August.
The CEO of Parfums Givenchy, Alain Lorenzo, explained the appeal of the 'SexyBack' singer. "Givenchy chose Justin Timberlake not only for his star quality but because he is a world-recognized trendsetter who redefines modern elegance."