TV Finales Spoiled Again: Why I Hate My DVR Because of Twitter
By Jason Cohen Posted Sep 14th 2009 11:30AM
Big mistake, as an overly enthusiastic fellow critic, Joe Gross of the Austin American-Statesman, posted this on Facebook:
Godric + Eric + sun = year's best TV death scene?
"24 hours is fair game" was his reply to my great outrage, and while I didn't think so then, I'm now forced to agree. 24 minutes is fair game. Resistance is futile, and that may not be so bad. Twitter ruined the DVR, but it has also given back the thing we lost with DVRs (and watching shows online): The collective cultural moment, where everybody's watching and then talking about the same show at the same time. Tweet me at the watercooler.
Personally, I'd still rather watch the show - if you tweet five times during 'True Blood,' that's five times that you might miss Sookie's boobs or a Sam butt shot. But for those of you who have to have the real-time conversation, here are four ways you can do it better.
1. Put the hashtag first instead of last.
This should be self-explanatory.
2. Be consistent.
If you tweet about True Blood every week, I can always twick-twock you from my feed before Sunday's finale. But if I'm following you because 90% of your posts are about the Phillies, and then you all of a sudden tell me who Don Draper's making time with, I am gonna be a little chuffed. Slate critic Jody Rosen, for example, only tweeted 33 times TOTAL between August 1 and September 13 - I barely knew that he was in my stream - but then posted about Mad Men 32 times on Sunday.
3. Understand that everything is a potential spoiler.
One of my friends tweeted about how much she disliked spoilers one week, then posted "Peggy Olson: wayward woman" and "Sally the klepto" in successive weeks. And Rosen mentioned the return of Duck. Granted, these are not quite the same thing as being told that Grandpa Gene died, but Mad Men is a slow-paced, detailed show, full of tiny moments and small changes in the way its characters behave. I prefer to see them for myself.
4. Have something to say
The hundreds (thousands?) of people who wrote "Roger is in blackface!" during that episode are about as interesting as the Dad in the Verizon commercial ("I am on the patio."). Yeah yeah -- we're all watching, we know! And If we aren't watching, we don't wanna! Having heard my earlier complaint, Joe Gross was more discreet (and clever) here:
@JoeGross this just in: MAD MEN's John Slattery has no fear. #madmen
Anyway, I'm just glad there wasn't Twitter in 2004. My head would have exploded if I'd read a tweet like this:
@McNutty014 R.I.P., STRINGER BELL #thewire
OTOH, the Twitter action on June 10, 2007 would have been a laugh:
@AdrianaIsAlive What the &#$%?!! Did anybody else's HBO go out? #sopranosfinale #cableFAIL
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