Judging from the trailer, 'The Road' is likely to be the feel good post-Apocalyptic movie romp of the holiday season. What is not readily apparent, though, is just how the filmmakers can cram egregious product placement into a film about surviving a bleak, unforgiving Hellscape. According to Seth Abramovitch at Movieline, the characters drink Vitamin Water and other Coca-Cola products with labels clearly pointed at the camera, then wink and give a thumbs up (ok, maybe not those last two).

So how did we get to this point? How did we get so desensitized to product placement in movies and TV shows that a film like 'The Road' became a go-to spot for subliminal advertising? Let's take a look back at some of the greatest (and most blatant/shameless) moments in product placement history!

Spielberg Makes Peanut Butter History

While making 'E.T.,' Spielberg originally planned on using M&Ms as the iconic candy used by Eliot, but the company declined (presumably because the executives were scared of aliens). Instead, rival candy Reese's Pieces was given a starring role in the film and they made a huge bicycle-basketful of money. Mmmm, peanut butter.