Adam Lambert proves again that on 'American Idol,' you don't have to come in first place to sell records. The runner-up is winning in Amazon.com sales, with orders bigger than the Beatles and Madonna, the New York Post reports.

His debut album, which isn't released until Nov. 24, took the No. 2 spot on the bestsellers list Monday. He was outranked only by Barbara Steisand.

Amazingly, since the record company did not announce that the CD was available for pre-order, all sales were perpetuated by word of mouth.