'Balloon Boy' Falcon Heene is just about the most searched thing on the net right now (other than 'NFL,' 'Halloween,' and 'Twitter'). But that phrase, in itself, isn't a Google hot trend today. Make it 'Balloon Boy Story' (which, we assume, is a more memorable synonym for 'hoax') and you've got one of the hottest trending topics of the day. The story has taken on a whole new form now that we know the whole thing was a publicity stunt.