The swine flu has brought a lot of things to a lot of people (fever, fear, phlegm), but who knew that a quadruple reassortant virus could help musicians sell albums. In what at first glance seemed like unfortunate timing, Boyz II Men singer Shawn Stockman was struck ill by the virus last week. But the upside was that all of a sudden everyone became all interested in Boyz II Men again and handily right before the release of the new album, "Love."

The Backstreet Boys got a similar public relations push when boy Brian Littrell announced he had the swine flu on the eve of the band's great comeback in October. Could the swine flu be a stunt to sell albums or is it just a happy accident of infectious disease? Our experts weigh in after the jump.