Venerable music mag Rolling Stone has announced that it will cut its teeth in an unlikely new business venture -- restaurants. The owners of the enduring entertainment publication have invested in a themed eatery and bar, which is set to open its doors in Hollywood in summer 2010.

If things go well for this entertainment-themed bistro, more locations could be on the way in cities across the country. The flagship location is being built at the Hollywood & Highland Center, an entertainment and retail complex that attracts an estimated 15 million tourists from all over the world each year.