The Secret Business of Celebrity Tweets

By Steven Avalos Posted Jan 5th 2010 03:03PM

Are celebs being paid to tweet about brands or services? Nicole Richie, Kim Kardashian, Whitney Port and Audrina Patridge can reportedly earn up to $10,000 per tweet for companies including Sony and Nestle. Say it ain't so. OK! Magazine reports on the dark underbelly of the Twitterverse, and you may never look at social media the same again!

If all your friends told you that Avatar was the most amazing movie experience of their entire lives, wouldn't you be likely to believe them? I mean, these are your friends after all. And at $1 billion (and counting), the film's worldwide box office can't be wrong. Word of mouth is arguably the greatest form of advertising, and businesses are keen on using the age old medium to their advantage via Twitter and celeb spokesperson-ship. Immoral? Maybe. Business saavy? Duh!

OK! Magazine reports: "Celebrities including Nicole Richie, Kim Kardashian, Whitney Port and Audrina Patridge can reportedly earn up to $10,000 per Tweet for companies including Sony and Nestle."

Ad.ly, a company that connects Twitterers and advertisers, Kardashian and Soulja Boy earn that figure when they endorse products via Tweet, says E! Online.

The biggest earners are Britney Spears and P. Diddy who could earn up to $20,000 per tweet. $20K. Per tweet. Let's do some math using that hypothetical sum and factor in Twitter's 140 character limit (carry the one)... that's about $140 per letter, punctuation mark or even space. Sure, these celebs probably won't be quitting their day jobs over it, but it'll definitely pays some bills. Or maybe a set of shiny new cuff links in Diddy's case.

However, E! Online says that a new regulation requiring celebs to disclose whether a blog post or social media post was driven by any kind of cash incentive could hamper the practice.

Kim Kardashian made headlines this week when she vehemently denied getting paid on her blog after endorsing a Carl's Jr salad. "Am I not allowed to talk about something I like without people assuming I must have been paid to do it?" the New York Post quoted her as saying. "I want my fans to know what products, gadgets, foods, clothes and beauty products I like and I love sharing all that with my fans," she added.

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http://www.popeater.com/mm_track/popeater/movies/?s_channel=us.moviespop&s_account=aolpopeater,aolsvc&omni=1&ke=1

http://cdn.channel.aol.com/cs_feed_v1_6/csfeedwrapper.swf

Celebrity TwitPics

See what happens when celebrities take over the role of paparazzi and share intimate photos with their fans. Best Celebrity Twitter Pics >>

Kim Kardashian, TwitPic

Celebrity Paparazzi

Paula Abdul poses with an elephant in Thailand. http://twitpic.com/wbfbc

Paula Abdul, TwitPic

Khloe Kardashian uploaded this photo of her sister Kim Kardashian chowing down on nachos. "Thank God for QuickTrim!!!! Chow down Kimmie!" Khloe writes. http://twitpic.com/wlb9t

Kim Kardashian, TwitPic

Paris Hilton poses with a pup in Aspen. "When I was in Aspen, I saw a woman with this cute little dog and just had to take a pic with her. So cute!" Hilton writes. http://twitpic.com/wl4kn/

Paris Hilton, TwitPic

"Peace and love mates," Lindsay Lohan writes on Twitter. http://tweetphoto.com/7690284

Lindsay Lohan, TweetPhoto

"It was a 2 man job getting me in this dress.I may pop something. Here's your bump guys," writes Bethenny Frankel, who stars on 'The Real Housewives of New York City.' http://twitpic.com/wfxpe

Bethenny Frankel, TwitPic

"He built this for me..." Katy Perry writes on her Twitter. She is photographed above with boyfriend Russell Brand in India. http://twitpic.com/vrbld

Katy Perry, TwitPic

Watch out world! "Reverse Lunge w American Defense Enterprises," writes Spencer Pratt. http://twitpic.com/vr7dq

Spencer Pratt, TwitPic

"Yesterday luke and I swam with dolphins it was one of the most amazing experiences I have ever had!" Kelly Osbourne wrote about her recent TwitPic. http://twitpic.com/vn5br

Kelly Osbourne, TwitPic

Helio Castroneves and girlfriend Adriana Henao show off baby Mikaella, born Dec. 28. http://twitpic.com/vmwq6

Helio Castroneves, Twitpic

Kendra Wilkinson holds her baby Hank in this photo posted on her Twitter page. http://twitpic.com/vgkwa

Kenda Wilkinson, TwitPic

Tags: Audrina Patridge, AudrinaPatridge, britney spears, BritneySpears, kim kardashian, KimKardashian, nicole richie, NicoleRichie, p. diddy, P.Diddy, twitter, twitter celebrities, TwitterCelebrities, twittering, Whitney Port, WhitneyPort

Comments

(2)

Tuesday 05 January

By Ashley

Vote down Vote up Report this

Ok, seriously now....Is it true or not??? Kim denies it, but....lets be honest....SHE IS KNOWN FOR BEING A LIAR!
I WANT TO KNOW IF THIS IS REALLY TRUE!

By laricee

what an ugly trashy twit she is. she probally mistook that poor nacho for a penis.

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