Hanes Goes Another Way, Drops Charlie Sheen

By PopEater / Wire Services Posted Jan 7th 2010 08:25AM

Hanesbrands has ended its advertising campaign featuring Charlie Sheen because of domestic violence charges filed against the actor, a company spokesman said Wednesday. Spokesman Matt Hall said the seriousness of the allegations against the 44-year-old actor made the decision necessary.

"It's a pretty standard, straightforward call when somebody who's in your commercials is arrested on suspicion of something of this magnitude," Hall said. "And we would suspend the ads both for the company and, really, for Mr. Sheen and his family as well. Given the publicity, it makes sense to not air those ads during that time."

Hall said the television ads were stopped effective Dec. 28, the first business day after Sheen was arrested. He said some print ads will continue to appear into the spring.

"Unfortunately, the production schedule of those publications do not allow us to pull those ads," Hall said.

The 'Two and a Half Men' star was arrested in Aspen, Colo., on Christmas Day on charges including felony menacing and domestic violence. His wife Brooke Sheen told police he put a knife to her throat and threatened to kill her. Sheen denies the allegations.

His publicist Stan Rosenfield says the actor has no comment on the Hanes decision. Hanes is based in Winston-Salem.

Hall says Sheen wouldn't have been retained when his contract expired in the middle of the year. He says Sheen has been a pitchman for almost two years. Hall also said there would be minimal impact from pulling the ads.

"We have other commercials. We have commercials for our socks, and so we'll probably push those commercials some more," he said. "We really don't view the first half of the year as a marketing-critical time for the advertiser, so we don't think there's any detriment to the brand by not having the opportunity to run these ads if we wanted to."

The ads feature Sheen and basketball legend Michael Jordan, a longtime spokesman for Hanes. In the series, Sheen is seen in several settings telling Jordan about the Hanes underwear he's wearing. Jordan drives away from Sheen in one of the ads; in another spot, Sheen backs his car over a bellstand and an outdoor heater after seeing Jordan in a parking lot.

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Comments

(18)

Thursday 07 January

By vdog

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I'M SURPRISED!!!! Thought they would have kept him around to try to increase sales for WIFE-BEATER T-shirts!!!!

By Minnesotaqueen

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LOL! Good one!

By master concrete

If people would read first. It was stated that with the sheen's
this has been going on for awhile and she likes to throw a few punches herself. They "both" have drinking problems. And who cares. Jesus said "those without sin trow the first stone". Now I know why the other countries laugh at us. We have not respect anywhere else in this world. Instead of worrying about the increasing number of child abductions and murders we are worried who Tiger woods had in bed. It is a sad day.

By Matt

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Right master concrete.. because you can't worry about both.. because HANES advertising should never address an in-home problem because there is more suffering in the world. Because homeless people are on the street, and pedophiles are on the internet, you should not worry about disciplining your child for not cleaning their room.

Also, last I checked, no one here is trying to publicly murder Charlie Sheen with stones.. Pretty sure Jesus wouldn't have been talking about defending a multi-million dollar contract for an accused wife beater.

And those ads were NOT funny. They were annoying, and they should have been dropped regardless.

By BothPartiesSuck

You missed his point entirely.

By KenyaEast

Face it, Sheen gives turds a bad name. He's always gotten away with his long line of drunken BS. Why does CBS keep him on the payroll anyway. My dog is a better actor!

By Donna

KenyaEast nice name are you a Kenya West wannabee. Your dog must be one hell of a actor because I like Two and a Half Men. He makes one mistake and his wife isnt an angel either. She has priors read the articles you idiot. Yes he had problems in the past but he took care of those. I will watch his show until CBS takes it off.

By Roz J.

Oh Donna...the show stinks and so does Charlie Boy Sheen. the humor is junior high school potty jokes and shouldn't interest any adult with viable brain cells. Then again, you may be in 8th grade and have the day off. Sheen has been in trouble all his adult life and has put other lives at risk with his drunken behavior. And you think he's cleaned his act up?? Haha. Quit the hero worship. He'll always be a bum. (Hey KenyaEast, cute take on that other bum Kanye West. That's KANYE, Donna!)

By BO

CLEAN UNDERWEAR REQUIRES CLEAN IMAGE. CHARLIE YOURS ARE DIRTY

By jim steer

when is he gonna blame bush for conspiring against him ? its not his fault cant you see he's the victim here good riddance

By laricee

if HANES is dropping sheen because of his latest antics, when are they going to sever ties with michael jordan, a chronic gambler.

By KIM

and Michael Jordan had many affairs as well.

By pete

Glad to finally hear that. I used to wear nothing but Hanes. Really liked the fit and good construction. Then they signed Sheen. I tossed what Hanes I had and went to a lesser product. I've had to buy almost 3 times as many skivvies at less cost, but they don't last. Now I can go back to Hanes. Thanks, Charlie!

By Diana

I am just glad they got rid of him. The ladies think charlies good looking? I never seen it myself. His father on the other hand, was fine when he was younger. Charlie has an ego the size of Texas, the truth is, if it wasnt for his father, he would be serving us burgers at burger king now, while drunk.

By k

"I never seen it..." My, God, what trailer park did you stumble out of.

By lomaximo1951

Just another Hollywierd brat that has been given everything and actually thinks he deserves it. You are nothing but a spoiled wimp!!!!

By Joanne

Applause for Hanes. No more royalties for you Charlie and the tv series will be the next to depart. Hey Charlie I think the party is just about over.

By jeff

there loss not his.

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