$2,600,000. That's what 30 seconds of air time costs during Sunday's Super Bowl. Can't afford it? We can't either, though we'd love a spot involving Paris Hilton licking an over-sized lollipop, rollerblading through an All-American neighborhood, led by a jive talking goat on a leash. We can dream at PopEater, but only the big bad boys of commerce cough up the cash to advertise during the grandest American event of the year. Here's a sneak peak at the ads 90 million or so of you will see this Sunday.