New York magazine's Valentine's gift to the world? Sporting the voluptuous Christina Hendricks of 'Mad Men' as their cover girl. The feature attempts to transcend the talk of Hendricks' traffic-stopping curves, but with a headline like "Woman of the Hourglass" and pulse-pounding lingerie photos, who are they trying to kid?

This comes weeks after Hendricks' Golden Globes outfit drew controversial comments from the New York Times ("You don't put a big girl in a big dress") and the ire of Hendricks' actor husband, Geoffrey Arend.

All the talk about her body: "It kind of hurt my feelings at first. Anytime someone talks about your figure constantly, you get nervous, you get really self-conscious. I was working my butt off on the show, and then all anyone was talking about was my body! It just leaves a bad taste in my mouth."