How Beyonce & Jay-Z Stay Off Celebrity Weeklies
By Amber James Posted Feb 23rd 2010 07:10PM
Magazine editors weigh in on how the couple manages to keep a low profile on their private life and disclose the one move that could turn them into the next Brangelina.
Jay-Z and Beyonce's music transcends most mediums. A weekend night without hearing 'Run This Town' or 'Single Ladies' is almost unheard of. While everyone from Vogue and SELF have featured Sasha Fierce on their covers, the weeklies have left them alone. The pair even sit atop Forbes' list of Hollywood's Top-earning Couples for the second year in a row. The magazine calculates that between June 2008 and June 2009, the duo earned a combined $122 million. But aside from touring, selling albums and giving to charities close to their hearts, these two are off the tabloid radar.
There is no question that the pair is interesting, but they've managed to keep drama and even exclusive events (like their wedding) out of the public eye and are seemingly immune to weekly coverage. So what makes Jay-Z and Beyonce any different than Brangelina?
"Brad and Angelina live a very dramatic life, and the readers love to follow the soap opera of that drama. In comparison, Jay-Z and Beyonce live a much lower-key lifestyle. They don't have six kids, they don't visit war zones, they don't have high-profile ex-lovers, dark secrets or controversial scandals in their past," Dan Wakeford, editor-in-chief of Life & Style Weekly tells PopEater.
Music's power couple have less appeal, only because they aren't stirring up drama and selling exclusive photos to the weekies like Brangelina have. "Brad and Angelina got together in a way that was scandalous -- on a movie set while he was still with Jennifer Aniston. There is something new every week, and people can't let it go. On the other hand, Beyonce and Jay-Z keep a very low profile and really don't have drama," Hollywood Life's Editor-in-Chief Bonnie Fuller tells PopEater.
The issue of race was brought up in 2008 when Beyonce and Jay-Z tied the knot and little coverage was made in the media. According to a report by NY Daily News, "a top tabloid editor tells me that Jay-Z and Beyoncé's wedding was played down by the weeklies because "African-Americans don't sell covers.'" And recently, PopEater's Rob Shuter noticed Tiger Woods got dumped from tabloid covers -- because his face allegedly wasn't selling magazines. "Only PEOPLE, whose cover featured a sad looking Mrs. Woods, sold well," he wrote (via Huffington Post.)
But Wakeford said the magazine covers have more to with the stories themselves and not the people involved. "It's not always a case of whether a celebrity is big enough. Sometimes it's about the story being bigger than the star. With someone like Jon Gosselin, there was a lot of drama and a lot of story to tell. But there's less drama now and he's not making covers anymore."
"Beyonce and Jay-Z are music artists which traditionally have never excelled in sales for weekly magazines. Their stage personas are usually very different to that of a movie or TV star -- far less relatable," he adds.
Jay-Z and Beyonce have managed to avoid confrontation and stay out of the limelight, so perhaps there's not a big story to tell. But celebrity weeklies are standing by for a Beyonce and Jay-Z baby. "If and when Beyonce gets pregnant, that will heighten the interest in her," Fuller adds.
Beyonce Knowles is surrounded by a sea of fans and photographers when she takes a break from filming music video 'Put It in a Love Song.' See more Beyonce photos >>
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