NBC was clearly banking on a big success with their new reality/game show 'The Marriage Ref.' With executive producer Jerry Seinfeld, an aggressive ad campaign and the strongest possible lead-in -- the 2010 Winter Olympics Closing Ceremony -- how could 'The Marriage Ref' fail?
In a sense, it didn't. The half-hour preview of 'Ref' scored 14.5 million viewers and held nearly 74% of its lead-in audience, according to The Hollywood Reporter. In comparison, a successful season of 'The Office' -- also on NBC -- snags about 8.8 million viewers per episode. While NBC might have reached its ratings goal, critical response to the premiere was harsh, to say the least. "If this is NBC's idea of how to win viewers back at 10 p.m., heaven help the poor affiliates ... that have to try and find an audience for their late newscasts on the heels of it," wrote the Baltimore Sun's David Zurawik.
We can't say we disagree. We've narrowed down the reasons we think 'The Marriage Ref' is headed for divorce -- check out the top five after the jump.
1. Jerry Seinfeld isn't the host of 'The Marriage Ref.'
Jerry Seinfeld personifies what is arguably the most successful sitcom in the history of television. Even as we laugh at their pleated jeans and dated hairstyles, we find that the comedy at the heart of 'Seinfeld' has aged like fine wine. Twelve years after the show's finale, Seinfeld returned to NBC with a concept for televised, arbitrated marital spats -- and NBC naturally bit. "Jerry has a talismanic quality at NBC," Paul Telegdy, the network's executive vice president for alternative programming, told the New York Times. Telegdy added that he would "frankly respect" Seinfeld's choice to air "a musical in 12 acts, or if he wanted to do it in the North Pole." So why not give him a role that's actually prominent to capitalize on his built-in audience?
Tom Papa, a comedian who appeared in 'The Informant' and on numerous episodes of VH1's 'I Love the __'s' franchise, has the driver's seat instead. Seinfeld has appeared in promotions for 'The Marriage Ref,' but he is merely the executive producer of the show, and will appear on the celebrity panel in only three of its nine initial episodes. Viewers tweeted their displeasure at the bait-and-switch, like CTIncognito, who wrote: "That 'Marriage Ref' show was pretty awful. One problem was the host. Who is he and why is he talking so much?"
2. NBC cut Olympics coverage short to air 'The Marriage Ref.'
We were bummed that Canada beat the U.S. hockey team too, but it's no reason to brush off the world's most accomplished athletes -- yet that's exactly what NBC did, on behalf of its squabbling spouse comedy program. NBC broadcast the Olympic Closing Ceremony live for East Coast viewers, but cut coverage of the event short to air 'Ref,' informing viewers that ceremony coverage would continue at 11:30 p.m. The New York Times' live coverage of the ceremony read: "Apparently the closing ceremony is no longer being shown on NBC or its sister channels."
As Associated Press writer David Bauder commented, "Let's just imagine if CBS had stopped the Super Bowl after three quarters to show 'Undercover Boss,' telling people to come back in an hour for the fourth quarter. Incredible that NBC would wrap a show it has high hopes for, and one of its biggest stars, in ill will." A weekly appearance by legendary sportscaster Marv Albert might not be enough to win back sports fans after that programming snafu.
3. 'The Marriage Ref' is sort of depressing.
A significant percentage of adult Americans are married, or plan to be -- but if marriage is as dreary as 'The Marriage Ref' implies, we'd rather hang out with some cats. With Papa's bleak suggestion that unmarried viewers should "find someone you can sleep next to without throwing up, and then marry them," we were treated to a half hour of couples in varying states of loathing. We laughed out loud once or twice... but hated ourselves for it immediately.
"It really is pro-marriage," said Ellen Rakieten, a former executive producer of 'The Oprah Winfrey Show,' to The New York Times. We must be missing something. The first couple fought over the taxidermied carcass of the husband's beloved dog. Though we were put off by his desire to display the body in their home, we sympathized with the husband's affection for the animal. We were taken aback when the studio audience roared with laughter as his wife -- who should have the most basic compassion for the guy she promised to love forever -- said, "The day that [dog] died was pretty much the best day of my life." Ha... ha?
4. The "expert panel" is not filled with experts.
The first episode's expert panel featured Seinfeld, happily-married talk show host Kelly Ripa and Alec Baldwin... "because when you want to find harmony in your relationships, you ask the guy who left an abusive voicemail to his daughter," writes James Poniewozik of Time.
Papa introduced the panel, saying, "In the opinion of our show, if you are, been, just got or are getting out of marriage, we consider you an expert." We appreciate their need to defend casting choices, but we can say we'd like our spleens removed by anyone who is, has been or plans to be a doctor, but that doesn't make it a good idea. Future panelists include Madonna -- not our first choice for marital advice -- and Ricky Gervais, a gentleman who doesn't even fit Papa's ridiculously loose criteria, having spent 25 loving years with a woman he never plans to marry.
"The only thing I don't want is people that don't have experience. I'm not interested in your experience -- just the perspective you gained from it," Seinfeld has said, but if the point of the show is to decide who's right, why not call them the "funny people with no unique qualifications" panel?
5. It's just not funny.
We know humor is subjective, but the people have spoken. All one needs to do is look at Twitter for a reading of the nation's temperature. Fancast editor Matt Mitovich wrote, "One day, when Nielsen finds a way to monitor Twitter snark, shows like MARRIAGE REF will get canceled WHILE IN PROGRESS."
EW Personality Michael Ausiello wrote during the broadcast, "Divorce papers have been filed. West Coasters, you've been warned."
One of our favorites came from TV viewer KevyMetalWorld : "Watching 'The Marriage Ref' makes me want to get a divorce from my television."
So there you go. A combination of badly-utilized star power, a few missteps with the basic premise and a lack of the humor we know Seinfeld can manage -- coupled with a needless diss of the world's best athletes -- put 'The Marriage Ref' on our bad side. Unless the full, hour-long premiere cleans up its act, NBC is sleeping on the couch tonight.
I'll be writing to the NBC Universal legal department after they so blatantly made the Olympics disappear for their Ref game. I'm not watching it either. Where are their priorities?
How sad the decision makers chose to cut short a part of history for a show which could have aired any other time. I wonder if the olympics had been held in America if they would have cut things short.
Are you kidding me, the cut into the closing ceremonies for that garbage show. i don't care of seinfields name is attached to it but i watched the first two sets of couples and thought it was the worst television show i've ever wasted my time watching. NBC did all of us a disservice by leaving the olympics. shame on them.
I was very disappointed by NBC's actions but they did do me a favor. I definately will not tune in to that piece of trash show when it "airs" at it's regular time slot
Who wants to watch dysfunctional couples. Don't we all see too much of this in our own lives? Too many shows these days are TMI. Love Jerry Seinfeld, hate bad taste.
I didn't care for Tom Papa's background staccatic chuckling in the background.
Also, where do they tape this show? I almost thought they were in David Letterman's studio, it looks so similar, (even the font fact on the sign is similar to The Late Show's) but knew that couldn't be the case since it's an NBC show.
I might give it one more shot. The first show is usually a bit rough, but from the go, I wasn't too impressed.
I was totally disgusted that NBC cut short the closing ceremonies for this garbage. Really....what were they thinking. Also, I was under the impression Seinfeld was the host. This other guy sucks. I predict an swift divorce for this fiasco.
I just want to add that anyone who ever listens to the Lex & Terry radio show knows that Terry Jaymes had the idea for this show at least a few years ago, BEFORE anyone at NBC or Jerry Seinfeld got this showed made.
I didn't like the idea of NBC cutting the Closing Ceremonies short either. So I pulled out a DVD with a 24-year-old episode of MacGyver to pass the time until the ceremonies resumed. I rather enjoyed that hour.
I loved it! I thought it was hilarious! Everything on the show was supposed to be taken in jest. Clearly these couples love each other. They aren't arguing over serious issues like infidelity. They are just having fun by settling silly arguments. I thought Tom Papa was great. I used to be a fan of the VH1 "I love the 80s" He's clearly funny. Give him time to get his groove. Only 3 bands were good when they performed after the closing ceremonies at the Olympics so if you didn't watch it after your local news you didn't miss much. Marriage is supposed to be a source of love and laughter. If you can't laugh at yourself or with each other...
That's the last straw, I am divorcing NBC. Oh, I've tried and tried to keep the relationship alive. But around the time NBC lost "ER", was when our marriage began to go downhill. Jay Leno fiasco? it went downhill faster. Cut short the Olympics closing ceremony (which was far more entertaining than anything NBC has done in a decade)?? For...what is it the Marriage Ref is, exactly, anyway? I watched 5 minutes and lost interest. I'm calling my lawyer, NBC, "The Biggest Loser", has now lost me. (*I* am not losing anything - I mean, look at NBC - they got nothin'!)
You would lose you're case if you sued NBC for not showing all of Closing of Olympics which they did at 11:30PM. Closing Of Olympics are always boring anyways.
The Marriage Rep sounded like an interesting idea. My marriage is serious. What ever happened to Dr. PHIL. A professional who can help people in crisis. Is marriage a laughing matter?
The guys wants a stripper pole in the bedroom and the wife doesnt? OK, No stripper pole, end of story, you cant make a show out of this. it's ridiculous. The other guy stuffed his dog, OK he's sick, but again, not a reason to make a show, unless, well, it's on NBC, then i guess it's OK because nobody will watch it, and this from a Seinfeld fan
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I'll be writing to the NBC Universal legal department after they so blatantly made the Olympics disappear for their Ref game. I'm not watching it either. Where are their priorities?
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Cutting the Olympic closing ceremonies short for....what? What a disgrace.
Put simply, I was ticked and I will NOT be watching Marriage Ref.
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How sad the decision makers chose to cut short a part of history for a show which could have aired any other time. I wonder if the olympics had been held in America if they would have cut things short.
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Are you kidding me, the cut into the closing ceremonies for that garbage show. i don't care of seinfields name is attached to it but i watched the first two sets of couples and thought it was the worst television show i've ever wasted my time watching. NBC did all of us a disservice by leaving the olympics. shame on them.
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I was very disappointed by NBC's actions but they did do me a favor. I definately will not tune in to that piece of trash show when it "airs" at it's regular time slot
NBC sucks. Aside from the Office, I never turn the channel on anymore. Chuck? 30 Rock? half-wit shows written by no-wit writers.
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Who wants to watch dysfunctional couples. Don't we all see too much of this in our own lives? Too many shows these days are TMI. Love Jerry Seinfeld, hate bad taste.
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It was stupid and unfunny. Disgraceful that the closing ceremonies were cut off for this mess!
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I didn't care for Tom Papa's background staccatic chuckling in the background.
Also, where do they tape this show? I almost thought they were in David Letterman's studio, it looks so similar, (even the font fact on the sign is similar to The Late Show's) but knew that couldn't be the case since it's an NBC show.
I might give it one more shot. The first show is usually a bit rough, but from the go, I wasn't too impressed.
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I was totally disgusted that NBC cut short the closing ceremonies for this garbage. Really....what were they thinking. Also, I was under the impression Seinfeld was the host. This other guy sucks. I predict an swift divorce for this fiasco.
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I just want to add that anyone who ever listens to the Lex & Terry radio show knows that Terry Jaymes had the idea for this show at least a few years ago, BEFORE anyone at NBC or Jerry Seinfeld got this showed made.
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pathetic, sad.........now we know who the real brains were behind Seinfeld........NBC why or why do you cowtow to him......he's NOT FUNNY ANYMORE
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the marriage ref was HILARIOUS. and the closing ceremonies are a snoozefest.
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I didn't like the idea of NBC cutting the Closing Ceremonies short either. So I pulled out a DVD with a 24-year-old episode of MacGyver to pass the time until the ceremonies resumed. I rather enjoyed that hour.
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I loved it! I thought it was hilarious!
Everything on the show was supposed to be taken in jest. Clearly these couples love each other. They aren't arguing over serious issues like infidelity. They are just having fun by settling silly arguments.
I thought Tom Papa was great. I used to be a fan of the VH1 "I love the 80s" He's clearly funny. Give him time to get his groove.
Only 3 bands were good when they performed after the closing ceremonies at the Olympics so if you didn't watch it after your local news you didn't miss much.
Marriage is supposed to be a source of love and laughter. If you can't laugh at yourself or with each other...
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That's the last straw, I am divorcing NBC. Oh, I've tried and tried to keep the relationship alive. But around the time NBC lost "ER", was when our marriage began to go downhill. Jay Leno fiasco? it went downhill faster. Cut short the Olympics closing ceremony (which was far more entertaining than anything NBC has done in a decade)?? For...what is it the Marriage Ref is, exactly, anyway? I watched 5 minutes and lost interest. I'm calling my lawyer, NBC, "The Biggest Loser", has now lost me. (*I* am not losing anything - I mean, look at NBC - they got nothin'!)
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You would lose you're case if you sued NBC for not showing all of Closing of Olympics which they did at 11:30PM. Closing Of Olympics are always boring anyways.
The Marriage Rep sounded like an interesting idea.
My marriage is serious. What ever happened to
Dr. PHIL. A professional who can help people in crisis.
Is marriage a laughing matter?
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Dr Phil is still on the air Rhonda. Nothing happened to him.
The guys wants a stripper pole in the bedroom and the wife doesnt? OK, No stripper pole, end of story, you cant make a show out of this. it's ridiculous. The other guy stuffed his dog, OK he's sick, but again, not a reason to make a show, unless, well, it's on NBC, then i guess it's OK because nobody will watch it, and this from a Seinfeld fan
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