An iPhone application called TigerText lets users delete embarrassing (or incriminating) text messages after they've been sent. But wait, wait, wait -- it's not a reference to a certain philandering golfer? Seriously?

"Tigers are notoriously difficult animals to track. This is not about people trying to cheat," Jeffrey Evans, the founder of TigerText developer X Sigma Partners, told AFP. "If you send a private text message, it should stay private."

TigerText recipients get a notification from the iPhone application prompting them to install the free app and read their message. TigerTexts are never stored on the recipient's iPhone, and can be set to vanish almost instantly or after a specified time. The messages are also copy-proof and can't be forwarded.