OK Go's 'Pass' Is Another Viral Triumph
By PopEater Staff Posted Mar 5th 2010 07:38AM
Further securing their undeclared status as the kings of viral music videos, OK Go have done it again with their spectacular one-take, single-shot video for 'This Too Shall Pass.' In the 4-minute clip, the camera follows a massive Rube Goldberg machine as dominoes, bowling balls and anything that could knock something else over form a chain reaction, ultimately leading to paint cannons blasting the four band members in the final seconds. It's a masterpiece of planning, design and creativity that took more than a month to set up, and in just five days online, the video has had more than 3 million views on YouTube. The video, and how they did it, after the jump >>>
For the video, OK Go enlisted the help of Synn Labs to build the monstrous contraption. As Adam Sadowsky, president of Synn Labs, explained to Wired.com, "a Rube Goldberg machine is in its essence a trial-and-error thing."
For it to work, every action and reaction needs to be precise for the full range of events to occur. That, Sadowsky says, is the most trying and time consuming part. "It took about a month and a half of very intense work, with people on-site all the time," Sadowsky said. About 60 people worked on building the machine.
For 'Pass,' singer Damian Kulash says the band essentially "wanted to make a video where essentially we have a giant machine that we dance with." Gentlemen, mission accomplished. Watch the band's four-part making-of video series:
This isn't the first time that OK Go has dabbled in Web infamy. Their equally intriguing video for 'Here It Goes Again' featured the four members of the band doing a synchronized dance routine on treadmills, hopping back and forth in a seamless fashion.
- Jennifer Aniston
- Paris Hilton
Kate Middleton is officially a princess. She walked the aisle in an Alexander...
According to Denise, she's not sure that her estranged ex is completely sober....
Popeater Hot Topics
- 'Frasier's' David Hyde Pierce joins ?The Good Wife'
- Blake Shelton: 'I gotta get back to singing about getting drunk' on new album
- Martina McBride and Billy Ray Cyrus team up to honor the Beatles
- ?Rock Band' developer debuts a game for wannabe dream exorcists
- Poll: Which ?Walking Dead' magazine cover is your favorite?
- Britney Spears Splits from BF, Tweets About ?Single Life'
- 'Extra' Trend Spotter: Fab Dresses from Gabriella Rocha!
- Stars in Bikinis! Kim K, Kendall Jenner, Selena Gomez and Other Hotties
- Jennifer Aniston Admits Drinking Jimmy Kimmel's Wife's Breast Milk, "It's Almost Coconut-Milky"
- Britney Spears Talks "Sh--ty Day" After David Lucado Split, Still Manages to Smile
- Miley Cyrus's Homeless MTV VMAs Date Jesse Helt Turns Himself in to Police, Cyrus Helps Pay for Legal Help