You may not be taking Lindsay Lohan's lawsuit over a talking baby ad very seriously, but E*Trade surely is. The online investment company issued a statement to PopEater Thursday slamming the star's claims that the commercial exploits her image as "without merit" and promising a vigorous challenge to the litigation.

"While E*Trade doesn't typically comment on pending litigation, we felt it appropriate given the high level of interest in the E*Trade Baby," the statement reads. "We believe the claims are without merit and we intend to defend ourselves vigorously in this case."