Whose Virtual Stock Has Gone Up This Week?
The Dow is up for the third day in a row. Hurrah! But rather than bore you with talk of retail returns, we thought we'd take a look at something much more fun. Whose personal stock, literally and figuratively, got a boost this week? Here at PopEater, we are obsessed with the ups and downs of fame. And these days, there are so many ways folks can use fame and celebrity to increase their value in the media marketplace. Whether it was sponsoring a beauty pageant for Tiger Woods' mistresses, hopping on Conan's Twitter bandwagon or the unfortunate passing of a close friend, here are the folks who increased their value on the fame industrial average this week.
AshleyMadison.com -- If you hadn't heard of AshleyMadison before this week, you probably know their name now. They're a Web site designed for people looking to have an affair. In a fit of branding genius, they put up the $100,000 prize for Howard Stern's Miss Mistress Pageant this week, and according to founder Noel Biderman that investment has translated into "millions of dollars of free advertising." Comparing the 55 days prior to the announcement that AshleyMadison would be sponsoring the pageant and the 55 days following the announcement, those crazy number crunchers at AshleyMadison estimate they have realized a 22% increase in revenue and a 27% increase in site membership. Thank you Tiger, yet again you've contributed to the weakening of the marital union.
Kelima K -- Let's call this one the Six Degrees of Conan O'Brien. We have all heard the story of Sarah Killen, whose life has been forever made more awesome by Conan O'Brien's decision to make her the one person he follows on Twitter. Prior to Conan shaking up her life, Killen had been struggling to figure out how to pay for her wedding. Those worries are now out the window -- she has been gifted with the wedding of her dreams, as sponsors have hopped on the Conan bandwagon and offered Killen free rings, wine, shoes and the most important of all wedding day items, the dress. Enter NYC dressmaker Kelima K, who has given Sarah a dress in return for Sarah promoting their favorite charity, The Children's Hunger Fund. The kids win and now Kelima K has become one of this season's most sought after dressmakers. Not bad for three degrees of Conan separation.
Corey Feldman -- Is it too soon to bring this up? Probably. The death of Corey Haim is a tragedy. He was taken from us much too soon. The two Coreys have been close since puberty -- when they both experienced the roller coaster ride of making it big young and flaming out early. Feldman is the obvious celebrity choice to publicly mourn and remember Haim, but it bears mentioning that no one has paid this much attention to Feldman since his twenties. Now, everyone's been clamoring for a sit-down with Feldman. He gave the first to Larry King, telling the talk show host that Haim had died destitute and couldn't even afford to own a car. Not exactly the kind of glowing eulogy you'd want to hear from your best friend. So Feldman's stock has gone up this week due to unhappy circumstances. Now, we just have to wait and see if he continues to try to capitalize.
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