In early January, 27-year-old artist Mike Mitchell was hopping between sparse freelance gigs, wondering if he'd soon have to leave Los Angeles for someplace cheaper. Then he whipped up a little graphic -- just a "passion piece," he says -- called 'I'm With Coco.' It became an emblem of the late night television war and a viral badge of support for Conan O'Brien, that flame-haired comic maestro being ousted from his shiny new spot on 'The Tonight Show.'

Mitchell was then approached to adapt the image as the poster for Conan O'Brien's recently announced comedy tour. The artist spoke with PopEater about what kind of cash he earned (for Haiti, as well as himself) from the image, how the events have changed his life as an artist and what it was like to meet Coco himself.