Larry King and CNN Getting Clobbered in Ratings
By PopEater Staff Posted Mar 30th 2010 11:15AM
NY Times, the most trusted name in news experienced yet another ratings hiccup during the first quarter of 2010, with headline programs like 'Larry King Live' and 'Anderson Cooper 360' down about 50 percent in viewers.
'Larry King' in particular saw its worst quarter ever, averaging a measly 771,000 viewers, down from 1.34 million viewers in 2009. The long-running news program, which will celebrate its 25th anniversary in June, was even beat by HLN's 'Joy Behar Show' a whopping 21 times at 9PM.
Meanwhile, Anderson Cooper was hit by a similar, though not quite as drastic, decline in the ratings. His 10PM program was down 42 percent in viewers and almost 50 percent in the 25-to-54 demo -- a troubling sign, considering that Cooper is one of the networks most lauded and recognizable faces -- not to mention one of its highest paid. (Recently, Cooper was said to be eyeing an anchor position at CBS News, a report that was quickly shot down by CNN.)
But Cooper and King aren't the only ones suffering from bad ratings: 'Campbell Brown' was down at 8PM, as was the network's morning news program, 'American Morning,' which fell behind MSNBC's 'Morning Joe' for the first time ever, according to the report.
What these numbers mean for the future of CNN remains to be seen. But if the network is looking to improve its audience, it may want to take a page from its biggest rival, Fox News Channel. The network is coming off of its biggest quarter ever, with shows like 'Bill O'Reilly' and 'Glenn Beck' up 28 and 50 percent, respectively.
Perhaps it's time for CNN to start courting Sarah Palin.
- Jennifer Aniston
- Paris Hilton
Kate Middleton is officially a princess. She walked the aisle in an Alexander...
According to Denise, she's not sure that her estranged ex is completely sober....
Popeater Hot Topics
- Harry Styles Takes Kendall Jenner to Gay Bar, Gwyneth Paltrow Attends Jennifer Aniston's Holiday Party: Top 5 Stories
- Adam Shankman Checks Into Rehab, "Seeking Treatment"
- Paris Hilton Reunites With Simple Life Costar, Former BFF Nicole Richie in Miami: Picture
- Kenya Moore Reveals Heartbreaking Relationship With Her Mother: She Doesn’t Love Me & Pretends I’m Invisible
- 'The Sound of Music' actress Eleanor Parker dies at 91
- Break Time: 'Fifty Shades of Grey' inspires racy lingerie line
- Candace Cameron Bure: 'I'm not going to get naked, and I'm not going to have sex scenes'
- The Voice's Top 5 Take the Semi-Finals Stage, Sleepy Hollow's Fall Finale's Shocking Reveal and More OMG TV Moments!
- Lea Michele Releases Preview of Debut Single "Cannonball"—Plus, Check Out Her Album Cover for Louder!
- Gavin Rossdale and 24-Year-Old Daughter Daisy Lowe Enjoy Park Date in London—Take a Look!