U By Kotex Tampon Commercials

If you weren't fast-forwarding through the commercials during last week's 'Gossip Girl,' you may have caught it: An ad with a woman who wasn't cartwheeling on the beach at sunset, frolicking through a field of daisies or even wearing white spandex. Instead, the edgy U by Kotex commercials show regular girls just going for the funny -- by mocking the cliches of period ads past. Caught by the ads' awesomeness, PopEater reached out to the marketing brains and one actress behind the ads, and picked their brains on how -- and why -- the brilliant spots came about.