Julia Roberts in Eat, Pray, Love
CelebenomicsWould you buy an 'Eat, Pray, Love' necklace? What if Julia Roberts looks really really pretty wearing one in the upcoming movie from Sony Pictures? Would you buy it then? Los Angeles-based jewelry company Dogeared, maker of pretty trinkets like "karma" and "chakra" necklaces, is betting that plenty of folks will answer yes to that question and has inked a deal with Sony Pictures to make merchandise co-branded with the film.

Fred Segal and ABC Carpet & Home have already decided to stock the collection of jewelry, trinkets, travel baubles and pretty lady things, with prices ranging from $20 to $100. "We relate to the theme of a woman's journey for self-fulfillment and happiness," the founder of Dogeared told WWD. Because self-fulfillment and happiness usually come in the form of gold-plated necklaces, mood rings and love beads.

But should we lady consumers feel insulted by the blatant merchandising push behind a movie that is ostensibly about a woman eschewing the trappings of her material existence to try to find herself?