Think Dwight Schrute becoming a recycling-obsessed superhero on 'The Office' was the work of the show's clever writers? Think again. As an eye-opening Wall Street Journal article revealed last week, the plot line, and many others on your favorite NBC shows, was an advertising plant known as "behavior placement." As the article states: "The tactic ... is designed to sway viewers to adopt actions they see modeled in their favorite shows. And it helps sell ads to marketers who want to associate their brands with a feel-good, socially-aware show. Unlike with product placement, which can seem jarring to savvy viewers, the goal is that viewers won't really notice that Tina Fey is tossing a plastic bottle into the recycle bin, or that a minor character on 'Law and Order: SVU' has switched to energy-saving light bulbs."