PETA Ad Brings Bea Arthur Back From the Grave

By Marc Schneider Posted Apr 22nd 2010 09:14AM

A new PETA ad aimed at shaming McDonald's into changing their chicken-slaughtering practices stars a familiar glare -- one belonging to Bea Arthur. A 'Golden Girls'-era photo of the actress appears in the ad next to the jarring headline: "McCruelty. It's enough to make Bea Arthur roll over in her grave." Arthur died last April of cancer shortly before her 87th birthday.

Arthur was a long-time supporter of PETA when she was alive, and the ad states she left money to the animal right's group for their campaign against McDonald's. It begins: "Death couldn't stop this Golden Girl from fighting the Golden Arches' cruel slaughter practices."

The ad is running in Chicago newspapers on Thursday to reach the Illinois-based fast food company.

Dan Matthews, a PETA vice president, told the New York Times that he consulted with Matt Saks, Arthur's son, "who especially liked that the copy was in Bea's irreverent voice."

According to the ad, PETA is using the money Arthur gave "to pressure McDonald's to switch to a less violent, USDA-approved chicken-slaughter method" that they say would spare birds of broken legs and "being scalded to death in defeathering tanks."

The ad specifically calls out McDonald's CEO Jim Skinner, who has resisted changing slaughtering methods. It ends with a popular saying by Arthur's 'Maude' character: "God'll get you for that."

Arthur's 'Girls' co-star Rue McClanahan, another early PETA supporter out of Hollywood, has not yet been reached for comment.

Check out the full ad and let us know what you think below:

Tags: Bea Arthur, McDonalds, peta, Rue McClanahan

Comments

(82)

Friday 23 April

By Danny

Vote down Vote up Report this

If God didnt want us to eat animals,he wouldnt have created them,but like they say,dont kill it unless you gonna eat it.

Friday 07 May

By Angelia

Me what kind of nick name is ME what a laught and like i said who made u and weep for the future the the f*** spelling police anyway y dont u both go F*** you selfs and go back to school
Angelia

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