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Pop-Ed: It's no secret that marketing is a big part of the film and television industries, and the powers that be are always finding new and interesting ways to market their projects. Contrary to some folks, I really don't mind the rampant product placement found in movies and TV shows these days -- hey, if the employees at the Buy More on 'Chuck' want to eat Subway sandwiches, more power to them. And yes, I do crave a frosty Coke after watching the 'American Idol' judges drink ... whatever it is they're drinking out of those massive Coke cups. So I guess the product placement is working.
But along comes a movie like 'Iron Man 2,' in theaters this Friday. Paramount and Marvel Entertainment are spending some $100M on marketing, and you wonder if they've gone too far. When does marketing cross the line into complete and utter overkill insanity?
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Yes, this stuff is getting rediculous. An Iron Man thing for everything, heck, Iron Man making sex, Iron man making the bed, Iron Man mowing the yard, Iron Man sweeping the carpet/cleaning the house. This stuff is expanding the carbon foot prints of our society by taking up energy on all of the technology devices people use to deal with subjects that just don't need to be focused on like this. I can't stand seeing these things that always end up with people crying about how good this stuff is for them. Sucks.
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hell yeah it is every were i look and hear about.
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i hope they went way over thier budget and they actuly lose money.
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i have no issue with the movie makers spending the money however they feel fit as long as it fits within what the law allows. This isnt even news. This is drivel. This article was written by some nobody that has nothing better to write about. Silly. Its like asking if McDonalds needs to advertise about a big mac or fries or whatever. its advertisement. You get what you pay for.
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Some nobody who probably has his/ her job revolving around making these reviews. Hm.
He/ she probably gets a ton more money than you, meets up with the people he/ she is reviewing, and spends his/ her time getting known for doing so. Yup, it's some nobody.
Yeah, it's their money, but they make no money if the audience gets tired of the ads. Because they are the ones' who have to see it. The viewers are what gives the movies their extra money. If they flop cause the viewers get tired of seeing the ads everywhere, and don't watch the movie, they are screwed.
Loved Robert Downey Jr. when he played sort of the geeky cool guy in films or the troubled guy; this Iron Man role in my opinion is not cut out for him. He's not right in that role and I won't see this second film, because I thought the first one stunk and again he didn't fit the part in my opinion. Thumbs down for me...
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SPEND IT IF YOU GOT IT!
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The money spent promoting a movie is in direct proportion as to how much the movie sucks.
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when a movie is over promoted it usually means the story line is pretty weak. Hope it's not true with this movie.
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Sometimes they do overspend because the plot, the acting, the production value, etc is weak; in this case, however, I think (hope) that the spend is because they want to ensure that it will be the blockbuster to kick off the summer movie season.
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100M for worldwide marketing isn't really that aggressive in today's world. They aren't spending as much as Avatar (~150M)but also likely don't expect to have the same return as Avatar did.
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