Sandra's Baby Cover: Most Profitable PEOPLE Ever?
It's no surprise that PEOPLE magazine's shocking Sandra Bullock baby cover was a huge seller, but it hasn't yet replaced the magazine's biggest-selling baby exclusive ever -- the August 2008 issue featuring exclusive photos of Brad Pitt and Angelina Jolie's newborn twins, Knox Leon and Vivienne. However, Sandra's big bombshell may have been the most profitable cover in the magazine's history.
Find out why after the jump!
"Sandra's cover has been on newsstands for a week and it has already sold over 2.7 million copies," a magazine insider told me, citing early sales estimates for the issue. "That's only 100,000 less than the 2.8 million copies the magazine sold when Angelina's twins graced the cover -- and a half-million more copies than the June 2006 issue with exclusive baby pictures of Brad and Angelina's first daughter, Shiloh, which moved 2.2 million newsstand copies."
It may be surprising that Jolie and Pitt's twins outsold their first child, but you know the saying: Two is better than one ... especially when it's pictures of babies. However, Sandra didn't just reveal a baby in her big splash -- she also announced she was divorcing Jesse James after his sex scandal. The double-punch made folks run to the newsstand.
What's perhaps more interesting is that Sandra did not sell these pictures to the magazine (Brad and Angelina did, but gave all of the money to charity), which could make it one of the most profitable issues of all time -- even if it's not the best-selling.
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The death of Michael Jackson sent millions flocking to the newsstand to pick up PEOPLE magazine, but six other issues outsold the King of Pop's memorial issue. See what they were >>>
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Baby news on magazine covers are a big business. While I was at OK! magazine, we had the biggest-selling issue in the publication's history: Jamie Lynn Spears' pregnancy. The combination of the baby and how surprising it was made it a must-buy.
Celebrity baby reveals are huge sellers because it's one of the most intimate moments of anyone's life. We feel closer to the stars we love when we're seeing their babies.
Sadly, the only thing that sells better than birth for magazines is death. The top three PEOPLE issues of all time are death related, with their 9/11 edition tragically being the best-selling issue of all time, netting 4.1 million copies sold. The second-biggest issue was coverage of Princess Diana's death, selling 3 million copies, and third is the death of John F. Kennedy Jr., where 2.8 million copies flew off the shelves. Numbers 4-6 are all babies (Jolie twins, Sandra, baby Shiloh) and the seventh biggest issue returns to the morbid -- Michael Jackson's death.
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why is it these celebs want babys from other countrys .we have kids begging for affection right here . if they feel the need to adopt why not them.also it will not be fair to bring this child up with this situation .what was she thinking
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If you're including Sandra Bullock's son in your statement, he is not from another country. He's from Louisiana.
Duh........if you would have read the artical you would know she adopted the baby from the US and that was importabnt to her.....Duh
I concur TOTALLY....there are thousands of orphans and abused children in the USA without dragging another foreigner into our society.
Learn how to read the child is from the US New Orleans to be exact u fricken putz
since you are so concerened about where the babies are adopted from why don't you get one from here remember everyone has choices.
Louisiana is NOT another country. Where is your brain?
Ok I usually don't get all into things like this but people get over it. Ok she adopted a baby that wasn't white? whoopdee flippin doo. Get over yourselves and stop being quick to judge others actions.
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I know right? What's next, David Boreanaz adopts Edward from Twilight as his son? Get over it people, he's a vampire and so is Angel!
that is cutiest baby I have ever seen.Sandra Bullock will be a wonderful mother no matter what color the child is.
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Funny, as happy as I might be for Sandra Bullock, I bought the magazine for the beautiful photo of Adam Lambert to be found inside! Last June's Rolling Stone on which he graced the cover was their highest seller last year. A coincidence.....?
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Who cares if Jolie-Pitt made more than Sandee's issue. I am not a person who falls for stars but I find Sandra Bullock as one of the honest actors that you can count on your fingers. The issue about the Jolie-Pitt children did not even give me any interest of buying the magazine. I do congratulate the magazine for the Sandra Bullock issue. A first time for me to see one that is really more of "human feeling" and a picture of "high morale".
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Also, part of the big sale has to do with Adam Lambert's pic. in this same magazine. We (his fans) buy everything that has his pic. in them and he got huge huge fan base.
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LOL... I lost respect for Sandra Bullock on this. This is not the time to be adopting a kid with all her personal troubles and failures in relationships. She's a mess. Can't you see through the transparency? What a joke. Did this make you feel better about yourself sandra? Do you feel worth something now? Get a clue and pull yourself together idiot. That's what you get for going for a bad boy when you knew he was a bad boy. Return the baby before you mess that up too. This isn't some joke to make you feel better about yourself or what you've been through.
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You are truly the idiot - Sandra received the baby in January and kept him out of the spotlight. It takes an idiot like you to return a baby - a human life. If you had any sense, you'd know that no one among us is 100% Black or Caucasion - get over it.
Sandra - Love your baby right on.
You're an idiot. It took her 4 years to adopt a child. She can't freaking see 4 years into the future. After going through 4 years of papers, and then to find out her husband cheated on her, why in the world would she want to not adopt all of a sudden after investing so much time and money into it. She obviously really wanted a child.
Idiot?? I feel that the baby can help Sandra heal. She needed someone to love and take care of.
If you are so smart and seem to be able give advice to Sandra,
He who is without sin let him cast the first stone.
She is happy, happy, happy and RICH enough to take care of her baby. She donated the proceeds of this magazine cover shoot to charity you are foolish Since you feel you can call a person an idiot. i'd like to know a few things about you.
She has had the baby since it was born and she and the jerk had been attempting to adopt for 4 years... get over your high morals... she has simply given this child a hope for a bright future... she kept everthing hush hush because about the baby at first because she wanted to keep him out of the lime light as long as possible.I think she is a wonderful person!
I don't think James wanted out... thank god Sandra opened her eyes to see what kind of pig she married..as for her baby he is beautiful...
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THEY adopted in January - idiot...
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