Edward Norton's Crowdwise CharityEdward Norton is best known for hard-hitting turns in cult-classic films like 'Fight Club' and 'American History X,' but he recently took a brief break from butt-kicking to launch Crowdrise.com, a social networking site that helps users raise money for the causes they care about. (Think of it as a super socially-conscious version of Facebook.) Crowdrise is shaping up to be as star-studded as Twitter, with Seth Rogen, Jonah Hill, Russell Brand and Elizabeth Banks all creating pages to raise money for their favorite charities. PopEater caught up with Norton to talk about his new venture, his charitable life and why he may help Will Ferrell's cause, but he won't use his patented "sexy" sunscreen.