Campbell BrownCampbell Brown is exiting her CNN post, admitting she can't compete with her cable competitors, The New York Times reports.

"The simple fact is that not enough people want to watch my program, and I owe it to myself and to CNN to get out of the way so that CNN can try something else. CNN will have to figure out what that is," she wrote in a statement.

"Shedding my own journalistic skin to try to inhabit the kind of persona that might coexist in that lineup is simply impossible for me. It is not who I am or who I want to be; nor is it who CNN asked me to be at any point," she added.