For an event that draws hundreds of millions of viewers from over 200 countries, FIFA's choice for an official World Cup theme song -- an anthem you'll soon be sick of hearing before, during and after every game -- is not a decision to be made lightly. It's been 30 years since FIFA started the tradition with the Andrew Lloyd Weber-penned 'Argentine Melody' and since then, artists as diverse as Luciano Pavarotti, Youssou N'Dour and R. Kelly have been chosen to compose and sing the anthem du jour.
How do you even begin picking a song that will appeal to countless different cultures, each with their own rich musical history and background? Most songs chosen by FIFA have been multilingual affairs, designed to appeal to both English-speaking countries and the country hosting the event (that's why since 1986, there has always been at least two official songs). When the United States hosted the event in 1994, the relatively soccer-averse country went the obvious, if still anthemic, route with Queen's 'We Are The Champions' (along with a Daryl Hall-written update of 'Glory, Glory, Hallelujah' entitled 'Gloryland').
Which points to the need for relatability and commercial viability over any sort of creative gamble. With this much money on the line, risk is not an option. Not that the World Cup songs are without any controversy, though. When Ricky Martin performed his 1998 World Cup anthem 'The Cup of Life' at the 2001 inauguration of George W. Bush, co-writer Robi Rosa lashed out at the ex-president, telling MTV at the time that he felt Bush "[used] my song and Latinos and Ricky as pawns." Martin would later distance himself from the president, and the minor incident didn't appear to hurt his career in the long-term.
When Shakira's 'Waka Waka (This Time for Africa)' was chosen as one of the official theme songs to the 2010 FIFA World Cup, (along with R&B singer R. Kelly's 'Sign of a Victory'), it wasn't without conflict. Despite performing with South African band Freshlyground and sampling the popular 1986 Cameroonian song 'Zangélewa,' the singer and FIFA faced criticism over a non-African -- Shakira is of Colombian descent -- at the head of the table. (Though Somali-born rapper/singer K'naan's 'Wavin' Flag,' chosen as Coca-Cola's official theme song, has become nearly as ubiquitous as the official tracks.)
You have to give it to R. Kelly, though. Regardless of what you think of his alleged non-musical endeavors, musically, the man doesn't play. As the Wall Street Journal notes:
"Kelly describes himself as a 'method writer' and when he took the assignment, he signed up to run some drills with the Chicago Fire professional soccer club in his hometown to get more of a feel for the game. He also watched the film 'Invictus,' a movie set in South Africa about the 1995 Rugby World Cup, and bought some books about soccer from Borders."
That's dedication.
With so many different niche outlets for music distribution, the World Cup, which notably towers over the Super Bowl ratings-wise, has become one of the last spots to reach a global audience. 'Waka Waka' is admittedly catchy, but Shakira and R. Kelly already have worldwide recognition. Where's Major Lazer when you need them?
Shakira performs a song during the kick-off celebration concert for the 2010 FIFA World Cup at the Orlando Stadium on June 10, 2010 in Soweto, South Africa.
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Shakira Snapshots
A fan poses with Colombian singer Shakira as she arrived for the World Cup group A soccer match between South Africa and Mexico at Soccer City in Johannesburg, South Africa, Friday, June 11, 2010. (AP Photo/Eugene Hoshiko)
A fan poses with Colombian singer Shakira as she arrived for the World Cup group A soccer match between South Africa and Mexico at Soccer City in Johannesburg, South Africa, Friday, June 11, 2010. (AP Photo/Eugene Hoshiko)
JOHANNESBURG, SOUTH AFRICA - JUNE 10: Shakira performs a song during the kick-off celebration concert for the 2010 FIFA World Cup at the Orlando Stadium on June 10, 2010 in Soweto, South Africa. (Photo by Stuart Franklin/Getty Images) *** Local Caption *** Ehakira
JOHANNESBURG, SOUTH AFRICA - JUNE 10: Shakira performs a song during the kick-off celebration concert for the 2010 FIFA World Cup at the Orlando Stadium on June 10, 2010 in Soweto, South Africa. (Photo by Stuart Franklin/Getty Images) *** Local Caption *** Ehakira
JOHANNESBURG, SOUTH AFRICA - JUNE 10: Shakira performs a song during the kick-off celebration concert for the 2010 FIFA World Cup at the Orlando Stadium on June 10, 2010 in Soweto, South Africa. (Photo by Stuart Franklin/Getty Images) *** Local Caption *** Ehakira
JOHANNESBURG, SOUTH AFRICA - JUNE 10: Shakira performs a song during the kick-off celebration concert for the 2010 FIFA World Cup at the Orlando Stadium on June 10, 2010 in Soweto, South Africa. (Photo by Stuart Franklin/Getty Images) *** Local Caption *** Ehakira
JOHANNESBURG, SOUTH AFRICA - JUNE 10: Shakira performs a song during the kick-off celebration concert for the 2010 FIFA World Cup at the Orlando Stadium on June 10, 2010 in Soweto, South Africa. (Photo by Stuart Franklin/Getty Images) *** Local Caption *** Ehakira
JOHANNESBURG, SOUTH AFRICA - JUNE 10: Shakira performs a song during the kick-off celebration concert for the 2010 FIFA World Cup at the Orlando Stadium on June 10, 2010 in Soweto, South Africa. (Photo by Stuart Franklin/Getty Images) *** Local Caption *** Ehakira
JOHANNESBURG, SOUTH AFRICA - JUNE 10: Shakira performs a song during the kick-off celebration concert for the 2010 FIFA World Cup at the Orlando Stadium on June 10, 2010 in Soweto, South Africa. (Photo by Stuart Franklin/Getty Images) *** Local Caption *** Ehakira
JOHANNESBURG, SOUTH AFRICA - JUNE 10: Shakira performs a song during the kick-off celebration concert for the 2010 FIFA World Cup at the Orlando Stadium on June 10, 2010 in Soweto, South Africa. (Photo by Stuart Franklin/Getty Images) *** Local Caption *** Ehakira
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pls dont overexaggerate RAPIST kelly. he is known in US & England. Ricky Martin has worldwide recognition(la vida loca) Shakira has worldwide recognition(hips dont lie). Both Ricky & Shakira have successful sales & tours in Canada, US, central america, south america, england [ it seems no 1 may conquer central & western europe except Michael Jackson & Madonna] , Spain, Portugal, and Shakira performed in Northern Africa.
RAPIST KELLY SUCKS. DONT SUPPORT HIM. He is only in South African bc the consent age there is 14! Remember he illegally married Aaliyah when she was 15 and he 27!
My wife is colombian and she was also and national news reporter in colombia,she has interviewed shakira in the past and she seemed to be excited when she heard she was going to sing at the world cup......as for soccer,its sucks a*s,boring as crap and I have no idea why its so popular......
Maybe for you soccer is boring because you don't understand the game. I don't enjoy baseball for the same reason, but I don't rain on other people's parade...
i like wavin flag by k'naan- i was in africa 2 months ago and it was the most popular song on the radio - you are being too dismissive to all the choices..
I find it incredible that in a country where a majority of the public is starving that the in charge powers put up a stadium to host the world cup... Does anyone else see a problem with this?
YEAH! SUPER JUNIOR'S VICTORY KOREA HAS AT LEAST 1 million views adding them all together. GIVE THEM SOME DAMN CREDITS! GIVE EVERYONE THAT MADE A SONG OF IT SOME CREDIT
Hi Cool song to view for World Cup. Worth checking out. "STANDING OVATION" .... for the uniting of Nations... Original rock by young South African musicians. Hot guitar and drum work too from KwaZulu Natal.
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what about Super Junior?
Victory Korea
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LIVIN LA VIDA LOCA BY ROCKY MARTIN SHAKIN HIS BONBON TO THE LATIN BEAT IS THE MOST MAGNIFICENT WORLD CUP SONG EVA !!! GO RICKY GO !!!
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Dont know about the best song, but shakara gets the vote on best moves. WOW.!
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It would be nice if at least "Colombian" would be spelled correctly...and give Shakira the proper spelling of her heritage.
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pls dont overexaggerate RAPIST kelly. he is known in US & England. Ricky Martin has worldwide recognition(la vida loca)
Shakira has worldwide recognition(hips dont lie).
Both Ricky & Shakira have successful sales & tours in Canada, US, central america, south america, england
[ it seems no 1 may conquer central & western europe except Michael Jackson & Madonna] ,
Spain, Portugal, and Shakira performed in Northern Africa.
RAPIST KELLY SUCKS. DONT SUPPORT HIM. He is only in South African bc the consent age there is 14! Remember he illegally married Aaliyah when she was 15 and he 27!
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That's a great collection!
Thank you, we had a lot of fun to browse through all the links although there are a couple which don't work anymore!!!
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My wife is colombian and she was also and national news reporter in colombia,she has interviewed shakira in the past and she seemed to be excited when she heard she was going to sing at the world cup......as for soccer,its sucks a*s,boring as crap and I have no idea why its so popular......
Reply
Maybe for you soccer is boring because you don't understand the game. I don't enjoy baseball for the same reason, but I don't rain on other people's parade...
i like wavin flag by k'naan- i was in africa 2 months ago and it was the most popular song on the radio - you are being too dismissive to all the choices..
Reply
I find it incredible that in a country where a majority of the public is starving that the in charge powers put up a stadium to host the world cup... Does anyone else see a problem with this?
Reply
The majority of South Africa is starving? Check your facts on that one it's not Sudan or Somalia.....
I particularily liked the South African theme song: "March of the Machetes".
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What happened to Wavin' Flag by K'naan that features David Bisbal?! I love that songg!!!!!
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Soccer is as dumb as car racing
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Soccer is actually the world wide sport unlike baseball and football. But of coarse here in america they dont understand.
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YEAH! SUPER JUNIOR'S VICTORY KOREA HAS AT LEAST 1 million views adding them all together. GIVE THEM SOME DAMN CREDITS! GIVE EVERYONE THAT MADE A SONG OF IT SOME CREDIT
Reply
Hi
Cool song to view for World Cup. Worth checking out.
"STANDING OVATION" .... for the uniting of Nations...
Original rock by young South African musicians.
Hot guitar and drum work too
from KwaZulu Natal.
It's on youtube:
Reply