Perez-Miley Scandal Has Site's Fans Furious Over Ads

By PopEater Staff Posted Jun 18th 2010 11:47AM

Exclusive: While larger advertisers like ABC have been able to pull their sponsorship off of Perez Hilton's blog following Miley Cyrus Upskirt Photo-Gate, smaller companies advertising on the site have a more complicated decision to make and are under fire from consumers who are threatening to boycott their companies.

Beauty product retailer Lock & Mane first began advertising on Perez's site just a few days before the blogger posted the picture, which may or may not have shown Miley Cyrus' personal parts. But consumers have been vicious in their attacks on Perez's advertisers in the past week, many threatening to organize boycotts of any company that associates itself with the controversial gossip blogger. Lock & Mane shared some of the e-mails they have received from angry consumers with PopEater ... read them after the jump.

When an advertiser pulls ads from a site, they are essentially flushing money down the drain. They don't get it back. For ABC, a $10,000 or $100,000 ad buy is small change. For a smaller company, it is a quarterly advertising budget. That's a lot of money to lose to remain on a moral high ground. So, Lock & Mane is in a precarious position. Here's what some of their readers had to say about their advertising on Perez:

Name: richard

E-mail: xxxxxxxxxxxxxxx
Telephone:

Comment: just wanted to let you know that you should be ashamed of yourselves for supporting scum like perez hilton and as long as you continue to advertise and support this kind of garbage you deserve to go out of business.

i intend to circulate your name and the names of every advertiser and supporter of this scumbag so people will know exactly who not to do business with! (i will join every blog i can find to get the word out).

it's past time this bag of puke was run out of public life.

Name: RM
E-mail: xxxxxxxxxxxx
Telephone:

Comment: As long as you advertise with Perez Hilton, I will NEVER use, shop or recommend your site to anyone. I cannot be the only person outraged he put a completely inappropriate photo of an underage girl on his site. So as long as you support a person that would do this, I will not support you.

Name: jayedee xxxxxx
E-mail: xxxxxxxxxxxx
Telephone:

Comment: i urge you to reconsider your sponsorship at the website http://perezhilton.com/.

in light of the fact that perez hilton posted pictures of an underage girl, miley cyrus, that can be considered nothing less than child pornography, i'm sure you don't want to continue to align your fine company with him.

thank you for your time,

jayedee xxxxxxxxx

Name: Mark
E-mail: xxxxxxxxxx
Telephone:

Comment: As long as you advertise on Perezhilton.com, I will not buy your products and I will get others to do the same.

While Perez does have major advertisers, including MTV and various movie studios, the majority of companies that advertise with his site are smaller businesses without the deep pockets of a multi-media conglomerate.

Advertising and media expert Steve Hall told Fox News that he doesn't believe advertisers should pull their support from the site, which has always raised the bar for controversy.

"While advertisers won't openly condone this sort of content, they secretly hope this is what sites like Perez Hilton will publish all the time. On a higher moral ground, that certainly does not make it right, but in a capitalistic world where the only thing that matters is the almighty dollar, there is no room for morality if it's going to conflict with profit," Hall said. "Conversely, most brands are cowardly when it comes to this sort of thing and will roll over to public sentiment rather then stand their ground. If they catch an inkling that advertising on Perez Hilton will harm their brand, they will pull their ads. It isn't right, and it's hypocritical, but that's what they would do."

Lock & Mane CEO John Cascarano says his company, which launched last August, is still weighing the pros and cons of staying on Perez. Pulling their ads would represent a balance sheet loss, but as the threats continue to pour in the stakes seem to get higher.

"We're looking at all our options. We're waiting to see how this shakes out. In this 24/7 media environment, it's crazy that something like this happened at the beginning of the week and the financial ramifications are already hitting home," Cascarano told PopEater. "The last thing we want to do is upset our customers."

Tags: miley cyrus, perez hilton

Comments

(50)

Friday 18 June

By Ken Cole

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Supporting PH, you must be another Pedo wanabe.

By Cecilia

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I don't think Perez can rightfully be called a pedophile; he is unlikely to have been personally aroused by the photo, seeing as he's GAY (NOT that I condone what he did - - just pointing out that it's stupid to call him a "pedophile" - - he's not going to have any sexual interest in Miley or any other female).

By julie

i admit i do not know this whole story..........but, how did miley's 'parts' get photographed without her consent???

By loveyouhotmiley

It was an accident as Miley's underwear slipped up on a video shoot as she was getting out of a car. Nobody's fault except the one who sold this pic and the people who keep postng it. It will be on the internet forever now.

By Reality Bites

During a video shoot with cameras rolling.. Miley decided to exit a convertible in a dress and heels by lifting herself up suspended two feet above the seat, spreading her legs waist level about two feet apart and the wind took her dress to her up to waist level. She had on underwear (supposedly) but it wasn't exactly doing its job (supposedly). An photo agency took the photo and sold it to a site (not Perez Hilton's). Perez on his twitter account (not his site) provided a link to the other site and the photo saying very ladylike Miley or something to that effect and mayhem ensued.

What's ironic is if this video shoot happened five months from now and the agency posted the same picture it would not be against the law since she would be 18. World of difference 5 months can make. Also a world of difference if someone who knows they are often photographed and at a video shoot with cameras and paps around as well as fans would take care when exiting a vehicle to keep their legs together..

just ask Britney, Paris and Lindsay. Will these starlets ever learn how to exit a vehicle properly?

What's funny is I came from a generation were a simple slip would have prevented anything like that from happening in the first place if truly an a accident. But when you exit a vehicle in a dress like you are wearing pants then accidents are going to happen.

Don't blame Miley. That is not her usual way to get out of a car that I have ever seen. It was a video shoot and sometimes stuff was around and over the car for lighting, etc. She actually climbed over the door and maybe there was a good reason why. Besides, she didn't know her undies would slip and in the next photos she is seen pulling down on her dress and holding it. It was a SNAFU not Miley flaunting it. Shouldn't there be some professional trust at something she is paying for? Poor Miley can't trust anyone not to sell her out.

By Lucy2

No matter what Miley choses to do, the fact is she is underage, and slimeball perez broke the law. Just shows how low he will go to make himself feel important.

Stacey how can you condone this? Would you want up the skirt pictures of yourself, daughter, niece, or grandchild going around school?

High Rank Vote down Vote up Report this

But on another post U say U like Lady Gaga and the awful stuff on Perez is OK, yet U call Miley a tramp! Jealous Much?

What happened? The original post got deleted and the replys got scattered about. I didn't agree, but the original poster didn't say anything wrong.

By brittany

look miley is a under aged girl and perez is wrong 2 do wat he did it was like child porn sorta i mean miley roks!! also perez is like a perv

Monday 21 June

By texas

Hello did we forget she put her best of both worlds between a mystery educationer!!!!

By rickat9926

Huh?

By Dreolin

Say what to who now?

By stratoliner09

Perez should be prosecuted and locked up period

By cqdeed

Show Biz folks are involved so there will be no child porn prosecutions. They thrive on publicity - good or bad. Anybody else would already be in jail awaiting trial.

By Rod

Boycotting someone's products to prove a point, even if well-intentioned, often end up hurting innocent people more than the intended target of the boycott. I despise Perez Hilton, from his parasitic way to make a living to his love of humiliating people for laughs and for profit. But there are better ways than boycotting those who run ads on his website.

By E. Martinez

SUCH AS??????????????

By themeeker

Gee...Miley has a new album out soon. Coincidence? NO ... SHAMELESS PUBLICITY. Perez is wrong but Miley knew EXACTLY what she was doing. This reeks of phoniness.

Boycott Perez AND Miley. The he^^ with both of them.

By Jack Norris

Perez and people of his ilk make it difficult for me not to be homophobic.

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