Eat, Pray, Love
Marketers are apparently banking on the fact that the target audience for the upcoming Julia Roberts vehicle 'Eat, Pray, Love,' single women of a certain age who are unhappy with their lives, are willing to whip out their credit cards to make themselves happier.

Back in April, we wrote about Los Angeles-based jewelry company Dogeared, maker of pretty trinkets like "karma" and "chakra," inking a deal with Sony Pictures to make merchandise co-branded with the film.

Fred Segal and ABC Carpet & Home are stocking the collection of jewelry, trinkets, travel baubles and pretty lady things, with prices ranging from $20 to $100.

Additionally, the chain store Cost Plus has plans to offer exclusive furnishings, replicas of those featured in the film.

Now, perfume brand Fresh has created a new line of fragrances based on the best-selling novel by Elizabeth Gilbert and the upcoming flick.