The 'Eat, Pray, Love' Merchandising Train Keeps Spewing More Feel Good Products
By Jo Piazza Posted Jul 3rd 2010 12:00PM
Marketers are apparently banking on the fact that the target audience for the upcoming Julia Roberts vehicle 'Eat, Pray, Love,' single women of a certain age who are unhappy with their lives, are willing to whip out their credit cards to make themselves happier.
Back in April, we wrote about Los Angeles-based jewelry company Dogeared, maker of pretty trinkets like "karma" and "chakra," inking a deal with Sony Pictures to make merchandise co-branded with the film.
Fred Segal and ABC Carpet & Home are stocking the collection of jewelry, trinkets, travel baubles and pretty lady things, with prices ranging from $20 to $100.
Additionally, the chain store Cost Plus has plans to offer exclusive furnishings, replicas of those featured in the film.
Now, perfume brand Fresh has created a new line of fragrances based on the best-selling novel by Elizabeth Gilbert and the upcoming flick.
The fragrances, adorably called "Eat," "Pray" and "Love," can be worn separately or together. Pray smells of juniper berry and patchouli, Love of mango and sandalwood, and Eat a three-course meal of lemon, basil, plum, caramel, meringue and vanilla.
The $32 sprays will be released on July 15 along with a candle set for $45.
Ostensibly,' Eat, Pray, Love' is a movie about a woman traveling the world to find herself. Is that something that Sony's marketing partners should be capitalizing on?
"We pay money for yoga. We pay money to eat great Italian food, and we pay money to seek spiritual enlightenment. Buying perfume to make ourselves feel like we are making progress on those fronts is probably the cheaper way to go," says Fashionista.com associate editor Leah Chernikoff. "Besides, we can always count on Fresh to make delicious smelling scents.
The Fresh scents are certainly cheaper than the luxury travel tours now being touted with 'Eat, Pray, Love' tie-ins. For a mere $4,000, women can indulge on Indian meditation tours like the trip that Gilbert herself took, inspiring the book.
It does feel like a can of worms is being opened. We have the jewelry and the scents, what's next? Will Rocco DiSpirito be capitalizing on 'Eat' with prepared frozen dinners and a line of fine-but-reasonably-priced wines to mend a broken heart on a lonely Friday night?
PopScene: Week's Hottest Pics
David Letterman rode a go kart fueled by the reaction of mixing 648 Mentos candies with 108 two liter bottles of Diet Coke for a taping of a segment for 'The Late Show with David Letterman' on June 29th in New York City.
- Jennifer Aniston
- Paris Hilton
Kate Middleton is officially a princess. She walked the aisle in an Alexander...
According to Denise, she's not sure that her estranged ex is completely sober....
Popeater Hot Topics
- Don Rickles recovering from flesh-eating disease
- Is ?Mandela: Long Walk to Freedom' a good way to learn about the life of Nelson Mandela?
- Carrie Undewood tweets Bible verse in response to critics
- South Asian International Film Festival: 'Siddharth' Wins Grand Jury Prize
- 'SNL' Recap: 'Anchorman 2' Cast Battles One Direction
- 'SNL' Mocks 'Sound of Music Live!' With Special Guests
- Paul Rudd and One Direction take on ?Saturday Night Live': Talk about it here!
- ?The Following' season 1 video recaps ? EXCLUSIVE VIDEOS
- ?Sound of Music Live!': The original film's Von Trapp children respond
- 'In Secret' Trailer: Oscar Isaac and Elizabeth Olsen Are Killer Lovers (VIDEO)
- 'Star Wars' Fans, Start Saving: Han Solo Gun to Go Up for Auction
- 'X-Men' Kind of Confuses Ian McKellen