Is 'Twilight' the *NSYNC of Films: Bye Bye Bye in 5 Years?
By Rob Shuter Posted Jul 6th 2010 08:30AM
As 'The Twilight Saga: Eclipse' dominates the box office with over $175 million in its first six days, industry sources tell me that like most summer romances, 'Twilight' will be forgotten in a very, very short time.
"The 'Twilight' saga of films are like a cheap soap opera," one studio executive told me. "Yes, we are all jealous about the amount of money they are making, but you will find no one in the industry who is jealous of the quality of the filmmaking, acting or script. Sixty-five percent of its audience is young females who will abandon 'Twilight' in a few years just like they are now ashamed to admit they listened to *NSYNC."
Could this possibly be true? I used to be a huge *NSYNC fan and now couldn't tell you their names if my dog's life depended on it. Will the same happen to Edward, Bella and Jacob in a few years?
This needed expert advice, so I turned to my favorite film critic, Joe Neumaier from The New York Daily News.
"The boy band analogy is spot-on," Joe told me. "Although, I think ultimately 'Twilight' will be like that dark, brooding Goth guy girls fall for in high school and, though they outgrow him, they always remember him. The intense emotions, the striving for another life, the overall theme of a transformation you can't undo -- that all strikes such a primal chord in Twi-hards, it may never be completely buried."
Paul Dergarabedian, president of the box office division of Hollywood.com, has a similar opinion. "Whether or not 'Twilight' stands the test of time from a critical standpoint hardly matters," Paul tells me. "No one creates a franchise like this with the intent of drawing critical praise, the approval of the intellectual elite or to wind up on a list of the greatest films of all time. It's called 'show business' for a reason, and with $1.4 billion in global box office and counting, 'Twilight' is big-time show business."
Bonnie Fuller, president and editor-in-chief at HollywoodLife.com, goes even further, telling me that 'Twilight' is the 'Star Wars' of young women's films.
"It will be remembered," argues Bonnie. "Not just fondly as a groundbreaking trilogy that proved that women were a box office force you couldn't ignore. All young women feel like outsiders and are desperate for unconditional love. It's not easy to express that Hollywood!"
Bonnie believes that 'Twilight' will not only be remembered but will change the face of film with lots of 'Twilight'-esque copycat movies in the near future. "The biggest threat to the reputation of the 'Twilight' series will be all the others that try to copy it but take the 'Sex & the City' route and cheese it up."
I can't imagine forgetting the epic fight for Bella's heart between Edward and Jacob, but then I thought I would always care about Justin Timberlake, JC, the one that did 'Dancing With The Stars' and the other dude that made up *NSNYC!
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