We want to take a moment and write Jake Pavelka and Vienna Girardi a quick memo on fame whoring. In order to be a successful fame whore, the kind of fame whore that can ultimately take that whoring to a new level and turn it into a career (i.e. Kim Kardashian, Paris Hilton, Kate Gosselin, Kendra Wilkinson), you have to find a way to make yourself likable. Because with likability comes brandability and with brandability comes ever more opportunities to gain increasing levels of faux celebrity.

Jake and Vienna have gone about this all wrong with their public feuding and overall nastiness. It's a lesson that Jon and Kate Gosselin learned early in their divorce. The public turns against you when you get too mean.