Once again, Bill Cosby has died a Twitter death that never was. The iconic comedian fell victim on Monday to a fourth death hoax perpetrated and propagated on social media websites, and later called a live CNN broadcast to implore those responsible to quit their shenanigans.

"I don't want this person, or whatever, I don't want them to do this anymore," the 73-year-old Cosby told Kyra Phillips, filling in on 'Larry King Live.'

By Cosby's own account, this was the fourth time he has perished. The hoax took off after thousands of people repeatedly typed the term "Bill Cosby Died" in their short posts. Some bought it and gave shocked responses, yet more often than not, people just laughed it off as another hoax.