A Few Surprising Celebrity Tweeters With Clout
We've all heard about
Kim Kardashian being paid $10,000 to send out a tweet on some product or company's behalf and of
Ashton Kutcher's successful campaigns for brands who want to raise their social media profiles. (Have you seen the mad love he is giving to PopChips lately?)
Those two are practically tweet royalty, and are also big enough celebrities that we aren't too surprised at their level of influence over the interwebs.
But there are some celeb tweeters out there who have a lot of clout that just might surprise you. Or rather, we should say
Klout, to describe the score one San Francisco company has devised to measure the amount of influence a person has online. A Klout score, which is out of 100, not only measures how many followers you have, but how influential those followers are and how engaged they are.
In non-nerd terms, the Klout score doesn't just measure how many friends you have, but it also takes into account how cool those friends are ... and how loyal. A Klout score tells you how much people really, really like you and how often they're telling other people online that they think you're great.
Obviously high on the list are Kutcher (Klout Score: 97) and Kardashian (Klout Score: 93). Justin Bieber,
Conan O'Brien and Lebron James all have scores of 99.
But there are also some unexpected influencers out there of whom marketers should take note. For instance
Alyssa Milano has a very devoted fan base on Twitter. Milano has just under a million followers and a Klout score of 90, which puts her in the top .0001% of influencers on Twitter. So when the 'Who's the Boss' star tweets about Haiti relief or flirting with the Old Spice guy, people are really paying attention.
According to Klout, Milano has the same influence as President Barack Obama, even though he has nearly five times as many followers.
'Office' star Rainn Wilson is another influential tweeter with a Klout score of 82. Charlie Sheen's ex-wife, Denise Richards, is too, with a Klout score of 76.
He may have just joined twitter six days ago, but his furious game of catch-up has made Kanye West enormously Klouty, with a score of 92. Maybe that's just what happens when you send nearly 200 tweets in just a week.
Spencer Pratt may be dismissing Heidi Montag, but the rest of the world isn't. She still has Klout to the tune of 83, beating Lady Gaga, Britney Spears, Demi Moore, Taylor Swift and Sarah Palin.
It just goes to show, sometimes the people we love to hate are the ones we are listening to the most. If you were thinking for a minute that the world of celebrity tweeting wasn't just like high school, well, now you're back to living in the real world.
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metimes the people we love to hate are the ones we are listening to the most. If you were thinking for a minute that the world of celebrity tweeting wasn't just like high school, well, now you're bac
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