When David Hasselhoff's now infamous cheeseburger video hit the Internet in 2007, the shocking image of the shirtless, slurring 'Baywatch' star on the floor struggling to eat fast food was no laughing matter.

Major media fallout followed, and the video became something of a cultural phenomenon, attracting more than a billion views on the Internet.

Three year's later, the Hoff's greatest viral embarrassment, as well as his longtime struggle with alcohol, provides the fuel for the 'Comedy Central Roast of David Hasselhoff.'

Scheduled to air on August 15, the roast was filmed Sunday night and is shockingly the first time Hasselhoff has ever addressed the infamous video or his reported alcohol relapses.