Luke Wilson has been a major movie star for the last 15 years. Yet when people stop him on the streets these days, they want to know if he can help them with their cell phone service.

For those living in a cave, Wilson is also the ubiquitous pitchman for AT&T phone service.

"It shows the power of the medium," Wilson said at the press day of his new movie 'Middle Men.' "You're making movies for 15 years and now people are like, 'You're the AT&T guy.' "

"I guess I am."

When PopEater asked Wilson if he could help us with our faulty AT&T cell phone reception, he politely declined.

"But I can give you the card of the guy you should call," he added, helpfully.