Mary J. Blige Is a Record Breaker ... For Her Perfume

By The Editors of StyleList Posted Aug 4th 2010 09:45AM

Mary J. Blige My Life Fragrance on Home Shopping Network HSN

Mary J. Blige is used to topping the music charts as the "Queen of Hip-Hop Soul." But the singer broke ground in unfamiliar territory over the weekend as she sold a whopping 60,000+ bottles of her debut fragrance, My Life, in about six hours of air time on HSN.

That makes the scent the most popular and fastest-selling fragrance in the 24-hour shopping network's history.

She took to Twitter to express her appreciation, saying, "Fam!! We did it!!! We broke records with the My Life fragrance on HSN!!! and made history once again!!! 50K sold!!!"

The previous record holder was none other than Sean "Diddy" Combs, who sold his Sean John fragrances for men and women on HSN back in December. But Blige outdid the flashy mogul in both sales and revenue, grossing an estimated $2.7 million.

Oprah Calls HSN To Congratulate Mary J.

As the first celebrity fragrance developed by Carol's Daughter, My Life is an eau de parfum inspired by the artist's life experiences, which she melodically poured into a 1994 album of the same name. The sophisticated scent is a lyrical blend of fruit, floral and wood notes, including gardenia petals, white freesia, tuberose, apricot blossom, sesame and incense.

While the 39-year-old singer's first foray into the fragrance industry marked her success as an entrepreneur, My Life has a far greater purpose, as $1 from each sale will benefit the Foundation for the Advancement of Women Now. The organization, created by Blige and Steve Stoute, chairman and lead investor of Carol's Daughter, provides programs that foster education, career development, strong self-esteem and personal growth.