Madonna and Child Launch Material Girl Fashion Line For Teens

By John Mitchell Posted Aug 6th 2010 09:41AM

These days, everyone is a fashion icon. All a starlet need do is wear a flashy pair of heels to a club or a fresh-from-the-runway dress to the right premiere, and suddenly she's a modern Audrey Hepburn, a trendsetter of the first order, as the divine Hepburn was when she made the little black cocktail dress a staple of every woman's closet.

Now, every Tom, Dick and JWoww has a fashion line, and mostly they aren't anything to write home about. But when a real fashion icon, a star who has influenced trends both sartorial and cultural for decades, steps forward to put her stamp of approval on a line of clothing, the fashion elite jump to attention. And that's exactly what happened when Madonna launched her co-venture with daughter Lourdes, Material Girl.

"Everyone is in love with the collection and it has been flying off shelves since the launch," Alison Kmiotek, media relations manager at Macy's, which is carrying the line exclusively, tells PopEater.

While Her Madgesty is, as always, in charge of the brand's direction, Lourdes – or Lola, as she is called by her mama – is the real brains behind the actual clothes, which draw heavily on the 1980's-era punk and new wave styles made famous by her mother. "My role was really to make sure we were all going in the right direction and heading in the right direction, and that it was a line I could stand behind and be proud of and feel good about and one that she [Lola] could also feel represented her," Madonna said at a press event before the line's launch.

Taylor Momsen of 'Gossip Girl' was hand picked by Madonna and Lola to be the face of the brand, and says that it offers something for everyone. "You don't have to have a particular style to wear it, so, you know, it kind of covers all bases. It's very much about putting your own look together," the actress said at the Aug. 3 launch event at Macy's Herald Square. "I have a lot of favorite pieces. It's a very eclectic, mix and match things, so you can make a lot of looks out of a couple pieces."

Holly Thomas, vice president of media relations and cause marketing for Macy's, tells us that some of the most popular items so far have been from the "Lola's Closet" limited edition selection, which, as you might expect, draws its inspiration from styles worn by the burgeoning fashionista. "Lourdes is starting to become her own kind of fashion icon ... So I think her take on it is younger, a different generation, so I think the collaboration is gonna be great," one Macy's shopper said at the launch, which kept some eager ladies waiting on the streets of New York City for several hours.

"The crowds were waiting outside before the store was open," Macy's CEO Terry Lundgren told reporters. "The line was around the block, around the building."

But just who is a "Material Girl"? Well, that depends on who you ask.

"I think a Material Girl is a fearless girl that's not afraid to be bold and try things," one Macy's shopper said. But we think the original Material Girl explains it best: "A Material Girl is a girl that is interested in fashion and interested in music and interested in fun and has a sense of humor. [She] is an adventurous human being."

Tags: Lourdes Leon, madonna, taylor momsen

Comments

(15)

Friday 06 August

By fiona

High Rank Vote down Vote up Report this

Madonna never dressed well...EVER. Of course she set trends when she was younger but, even with all that cash, she hasn't pulled off a decent look in ages. Ditch the jumsuits, Madge!!

By mrkoe

Vote down Vote up Report this

Great entertainer..... Great mom...... Great job Lola, you go girl!!!.....Best of Luck to them both.

By peaches

show me the pictures of everyone standing in line. will not support her and her daughter. go back to england. can't stand her or her music.

By Alexa

ok seriously, everyone is talking about how the fashion line is so amazing but yet they dont show pictures of the clothes! If its sopposed to be so good then why dont they show pictures? Personally I think both loureds and Madonna dont have much fashion sence to be launching a fashion line. And personally in my oppinion both of them kind of scare me.

By MAGOOS

Madonna was hardly a fashion icon and her cultural contributions were namely negative. Of course her child will be pushed to the front in anything she does; her mother is a marketing pro and publicity hound. Hopefully the young lady has more moral fortitude than her mother.

By loveyouhotmiley

Lola is pretty hot looking. Probably a lot younger than she looks. She should model the clothes instead of that Taylor Momsen.

By claudette neely

I agree with you. Lola should model the clothes.

By Michele

She Looks Just Like Her Mom When She Came Out With Her First Single. I Think It Was Star Light/ Star Bright in 1984 or 1985. Just Put A Blond Short Wig On Her. Good Luck With The Line!!!

By rudewaitress

Lucky Star...from late '83 into '84

By Marsha

Her first single was called Holiday, there wasn't a video for it though.

By caraanise116

1. Madonna scares me with or without her make-up on.
2. Madonna never wore anything good. I'm not born in the 80's or 70's but I've seen pics of her back then and ugghhh...
3. Anything designer is ugly and expensive whenever I go to the mall. It's mixed and stupid and crazy. Designers want to turn everyone into freaks.
4. About every fashion icon wears the ugliest piece of trashbag ever.
Are designers trying to turn us into freaks?

Saturday 07 August

By kittyfriskywhiskers

I was about 19 when Madonna was starting out. It was one of those "you had to be there" moments. I absolutely *adore* every single thing fashion-wise from the 80's ...be it Madonna-ish or the padded shoulders and peplum jackets of "Dallas"........the 80's were the best times of my life. I remember living in Germany when all of this was going on (Pet Shop Boys, Duran Duran, WHAM!, Cyndi Lauper, etc...)and VCR's were all the rage! I still have a Madonna tape, where she's rolling around on the floor in wedding attire, singing "Like A Virgin", and she was actually *pudgy*! Sorry....but I loved the black lace, layered clothes (baggy shirt over a tank w/ one shoulder bared), headband/bow look. I also still have my black lace gloves from then...lol. I still try them on, occasionally. That being said, Lourdes has turned out to be quite a stunning young lady. It's got to be hard being Madonna's daughter, when your mother demands perfection at all times -- I actually have always felt sorry for Madonna's kids, because it's said how ridiculously strict she is with them. Kind of hard to live with such high expectations and follow in those footsteps, perfectly. I wish her nothing but the best.

By louisagk23

Madonna is sexually.
discount watches armani

By mbt4sales

cheap discount mbt shoes

save %55 off mbt shoes

Don't Miss!mbt shoes

Tuesday 17 August

By dolly

Lola? Who's Lola?

Page 1 of 1