Let's Clear This Up: Justin Bieber Emerges as the New Face of Proactiv

By PopEater Staff Posted Aug 9th 2010 07:13PM

Justin Bieber seems larger than life, but in truth he's just like any other teen: He gets zits.

The teen sensation has signed on as the latest pitchman for Proactiv. Bieber joins the ranks of Katy Perry, Avril Lavigne, Vanessa Williams, Jenna Fischer, and Julianne Hough as the face of the acne-treatment system.

"I'm definitely someone who suffers from acne," Bieber says on Proactiv's site. "I'm a teenage boy! So I use Proactiv so my face doesn't get like that. Proactiv is a great thing!"

The 16-year-old heartthrob seems to be reaching for the "just a few zits" crowd in his promo (below), in which he's shown in the recording studio and hanging with "pals" on the basketball court.

Bieber talks about the good and bad parts of the teen years, such as his rapidly growing feet ("I can't stop that"), hormones ("I don't want to stop that!!"), and a little acne ("I can stop that!").

"I used to think that Proactiv was only for the hard-core cases," Bieber says. "Guess what? It's also just right for kids like me."

Bieber also says that being honest about his skin was a way to connect with his rabid fan base: "This is kind of a way I can give back to my fans, by letting them know I use Proactiv... My fans already know I'm just a regular kid, except the stuff about my life that's not regular... like performing to thousands of kids and always being in the spotlight. But I know that for a teenager, it doesn't matter how many people are looking at you, you don't want acne on your face."

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Justin Bieber Snapshots

ATLANTA - AUGUST 06: Justin Bieber performs at the New Look Foundation's First Annual World Leadership Awards at Cobb Energy Performing Arts Centre on August 6, 2010 in Atlanta, Georgia. (Photo by Moses Robinson/Getty Images for Usher's New Look Foundation) *** Local Caption *** Justin Bieber

Getty Images for Usher's New Loo

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Justin Bieber Snapshots

UNIVERSAL CITY, CA - AUGUST 08: Singer Justin Bieber speaks via satellite during the 2010 Teen Choice Awards at Gibson Amphitheatre on August 8, 2010 in Universal City, California. (Photo by Kevin Winter/TCA 2010/Getty Images for TCA) *** Local Caption *** Justin Bieber

Justin Bieber Snapshots

ATLANTA - AUGUST 06: Justin Bieber speaks at the New Look Foundation's First Annual World Leadership Awards at Cobb Energy Performing Arts Centre on August 6, 2010 in Atlanta, Georgia. (Photo by Rick Diamond/Getty Images for Usher's New Look Foundation) *** Local Caption *** Justin Bieber

Justin Bieber Snapshots

ATLANTA - AUGUST 06: UNL Honoree: Global Youth Leader Award winning recording artist Justin Bieber attends New Look Foundation's First Annual World Leadership Awards at Cobb Energy Performing Arts Centre on August 6, 2010 in Atlanta, Georgia. (Photo by Moses Robinson/Getty Images for Usher's New Look Foundation) *** Local Caption *** Justin Bieber

Justin Bieber Snapshots

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Comments

(26)

Monday 09 August

By kaysings

High Rank Vote down Vote up Report this

Good gawd! Every time this little twirp sneezes, it's a "story". Gotta hand it to his "handlers": they're striking while the iron is hot and squeezing every last penny out of this no-talent phenom. They know he won't last more than a few years. As soon as he grows out of this "cute" stage, he's history.

Tuesday 10 August

By shanedieselblack

Vote down Vote up Report this

Justine Beeber is Canadian! That should be enough for you people to hate him!

By kim071406

"I'm a teenage boy! So I use Proactiv so my face doesn't get like that. Proactiv is a great thing!"

Wow, they really wanted him to sound intelligent.

By dls031568

LOOKS LIKE A LITTLE HOMO IF YA ASK ME.....

By bsti

This dweeb needs Viagra from the get go!

Wednesday 11 August

By sammie

I think who ever is saying immature things about JUSTIN BIEBER should really grow up. Don't act like you wouldn't want his life and have lots of money and caring fans, including me, so get a life intead of hate on his.

- (: sammie :)

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