Paris Hilton made her mark by ushering in a new era of celebrity -- one built on sex tapes, Internet posts and a gift for self-promotion. Now, our friends at StyleList report that she's paying tribute to the golden age of celebrity by morphing into Marilyn Monroe months before Halloween.

Hilton dressed up as her favorite actress of the silver screen to celebrate the launch of her tenth fragrance, Tease, or perhaps we should call it Eau de Marilyn, since that's who Hilton drew her inspiration from for the scent.

Dripping in Chopard diamonds and outfitted in a white Herve Leger bandage dress, Louis Vuitton cream colored heels and jewel-encrusted clutch and a faux fur jacket, Hilton played the part of her idol brilliantly, and, in a scene reminiscent of the Hollywood of yesteryear, the anxious crowd gathered in front of MyStudio nightclub on Hollywood Boulevard seemed to eat up every moment.

"I love Marilyn Monroe," purred Hilton as she slinked down the hot pink carpet, blonde locks styled in voluminous curls and her signature pout painted red. "She's always been one of my fashion icons. Doing my tenth fragrance I just thought, she's a 10, and I have to do something to honor Marilyn."