Elin Nordegren's surprising tell-all on the cover of last week's PEOPLE magazine had everyone in a tizzy, and not just because she opened up about her philandering ex, Tiger Woods. The magazine was so confident it would be a huge seller, they even raised their price and printed more copies, something they hadn't done since they debuted Angelina Jolie and Brad Pitt's twins in August 2008. So did it top Angie's tots? Not quite, but it still was a monster at the newsstands.

"Everyone at PEOPLE will be popping the champagne this morning," an editor at a competing weekly tells me. "Early numbers show that Elin sold around 2 million copies, way up from its average of 1.4 million, yet not quite the 2.5 million Angelina sold."