Did Elin's Surprise Tell-All Outsell Angelina's Twins?

By Rob Shuter Posted Aug 31st 2010 08:40AM

Elin Nordegren's surprising tell-all on the cover of last week's PEOPLE magazine had everyone in a tizzy, and not just because she opened up about her philandering ex, Tiger Woods. The magazine was so confident it would be a huge seller, they even raised their price and printed more copies, something they hadn't done since they debuted Angelina Jolie and Brad Pitt's twins in August 2008. So did it top Angie's tots? Not quite, but it still was a monster at the newsstands.

"Everyone at PEOPLE will be popping the champagne this morning," an editor at a competing weekly tells me. "Early numbers show that Elin sold around 2 million copies, way up from its average of 1.4 million, yet not quite the 2.5 million Angelina sold."

What makes these numbers particularly staggering is that unlike the $12 million dollars the glossy paid to Angelina for the exclusive first images of Knox Leon and Vivienne, they got Elin to open up for free, making this one of the most profitable issues of all time.

"This wasn't about the money for Elin," a friend of Tiger's ex tells me. "It was about telling her story once and for all. She will be happy that so many people bought the issue and finally read the truth. But now she hopes they all go away and leave her and her family alone. The last thing in the world Elin wanted to be was a celebrity."

Well, unfortunately for Elin, that cat is out of the bag, and after selling 2 million issues of a single magazine, you can bet the press isn't going anywhere. However, Elin has a long way to go before she tops the two biggest sellers in the magazine's 35-year history: the issue covering Princess Diana's death (3 million) and the issue following the attacks on Sept. 11, 2001 (4.1 million copies).

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Tags: angelina jolie, elin nordegren, people magazine, tiger woods

Comments

(9)

Tuesday 31 August

By betty green

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Fallon was good, he is talented and appealing.
All awards shows that are long, are bound to drag at times.
it is the natural course of eveents. Can not be at a high
pitch for a couple of hours. Turned out well, and would vote
for a Fallon encore.

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By ayda

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about Elin's issue vs. the Joli-Pitt twins, ummm, People didn't pay Angelina - they paid Angelina AND BRAD. And Angelina & Brad donated those millions to charities like Doctors Without Borders, Global Action on Children, Haiti (on at least 2 occasions), Afghanistan, Pakistan, all over the world - including within the USA (New Orleans being the most famous).

By Bonbon

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So what about Brangelina and who they donate to, I personally enjoyed reading Elins story and she seems like a sweet honest person and I found it interesting. Sick and tired of seeing Angelina Brad and their kids anyway!

By JEB BUCKINGHAM

God forbid if Elin's tell-all outshined Angelina Jolie! She always has to be the center of attention, at the top of the heap!

By Sharonlyn

Glad Elin's story got out there but now it is time to leave them all alone. Their story was splashed all over for nearly 9 months. Enough already!

By Janet

Who writes this crap? It's not from People Magazine.

Jolie and Pitt had photos taken of their twins, People Magazine got the cover. They were paid for the pictures, and the money paid from People Magazine was giving to charity.

Sunday 05 September

By Basketca

Well, first of all, Elin sold a little bit more than half of what the Brangelina's twins sold.

Second, how many copies have Elin sold of this interview internationally? And how many copies have Brangelina's twins' interview sold internationally?

Elin's interview isn't available for the whole world. The twins' interview sold millions and millions all over the world. The difference is BIG.