For Daytime to Click, Anderson Cooper Must Do a 180 With Women Viewers

By PopEater Staff Posted Oct 1st 2010 06:00PM

Anderson Cooper received some good news this week: CNN signed him up to a multi-year contract extension for his nightly newscast, 'AC360,' and it was also announced that the silver-haired newsman will launch his own daytime talk show next fall that will cater to women and stay-at-home types.

The unnamed show will cover social trends, entertainment and human interest topics, Telepictures announced Thursday, and will debut next fall. Whether it will be a hit will depend on how well Cooper can connect with female viewers, but if his ratings for 'AC360' are any indicator, he may have a hard road ahead.

According to Nielsen, his newscast just wrapped up a quarter that saw a purging of female viewers. From June 28 to Sept. 24, the show attracted 57% fewer women in the coveted 25-54 demographic compared to the same time last year. The show now averages more young males than females.

But his women woes are just the beginning. The depressing Nielsen numbers also indicate 'AC360' just had its worst quarter ever in both total viewers and the 25-54 demo. This year? 582,000 total viewers. Last year? 1.2 million.

CNN has made it clear Cooper's their man, with network president Ken Jautz calling him the "standard bearer for the type of journalism that CNN has become famous for."

So will daytime be different for the host? He's had several memorable guest runs filling in for Regis Philbin on 'Live,' among many other appearances in the day, so viewers know he's good at witty banter and light subjects.

Since the daytime show was announced, headlines asking 'Anderson Cooper: The Next Oprah?' have been popping up. The TV Queen is set to air her final 'Oprah Winfrey Show' on Sept. 9, leaving a void that Telepictures may believe Cooper can fill.

Cooper called the daytime deal "an exciting opportunity to show another side of myself."

Tags: anderson cooper

Comments

(15)

Friday 01 October

By MZ

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He has women viewers. They just look like guys.

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By zhegyueq

Anderson Cooper received some good news this week: CNN signed him up to a multi-year contract extension for his nightly newscast, 'AC360,' and it was also announced that the silver-haired newsman will launch his own daytime talk show next fall that will cater to women and stay-at-home types.I love this , So does My boyfriend .he is almost 11year older than me .i met him via age'lessmate.c'om a nice place for seeking age le ss love.which gives you a chance to make your life better and open opportunities for you to meet the attractive young girls and treat you like a king. Maybe you wanna check it out or tell your friends..

By Georgia

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Good for Anderson. This woman likes him and will look forward to a daytime show with him.

By liguy

I met someone who was dating Anderson a couple of years ago at a party in New York. He said that Anderson was very down to earth, nice guy, you would never know he came from Vanderbilt money.

By Michele

He said?????????????

By Star

I have no idea why Cooper has been pushed up to such status by CNN. His nasal whine with his stuttering and sputtering is unbearable. He is totally obnoxious in his interviewing.

I did not know that he date's women..and I did not know he had Vanderbilt money..I think he does both on his own..likewise..I think he is very professional and let him have it, he's good no matter what sexual orientation he's in..and leave it at that..Amen..whatever nationality you are. I'm Native American, and have been fighting the Terrorist since 1492!!

By Michelle W

I agree with Star, I think he is whiny, rude and obnoxious, my husband used to like to watch Larry King and then AC360, but even he can't tolerate him anymore...he badgers people to death and he looks like a spoiled brat...

Hey you know what he deserves everything he has worked for..as simple as that stupid..you go A.C.

Sorry . AC, I not a stay at home Mom..but good luck on your new show. To busy, trying to find a JOB and take care of a 93 year old Mother..I've only been in banking for 30 years, and yea, I'm 50 with a few gray hair's, but still look 30!! Wanna join for a Wounded Warrior Party? And Bless all those that have served the US of A? American Legion # 254..In Florida..God Bless..Yee-Haw..have a nice night..

Saturday 02 October

By Judy White

This young man is great! I quit watching him this year because I really just got tired of the problems in the gulf. I know that's wrong, but that's it. Had nothing to do with Cooper. I do think that he had something to do with getting anything done about payback for the people. (I hope.) I will definitely watch his daytime show once I know where it is and what time.

By Paula

I am an educated politically aware viewer and I love Anderson Cooper. All my female friends, including myself, would love to see him on a daily talk show. I have only watched Regis when he is co-hosting.

By Mary

I have so much respect for Anderson Cooper he really cares and is honest he has been a breath of fresh air for me. He can get to the truth without being obnoxious and overbearing. You can tell he is a very hard worker and he has manners he just impresses me to no end. I have two daughters but if I had a son I would want him to be just like Anderson. I really don't think he will have a hard time attracting a daytime female following at all, I personally look forward to it. I do think he is the only person who could be the next Oprah how refreshing!

Wednesday 02 February

By Betty Byers

Happy to hear that Anderson is doing another show. He is very good and never insulting to anybody. We do need more like him, he does set a good example. But, it's going to be very hard for people that are setting bad examples to realize what harm they are doing to our country. All we can do is pray for our country.

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