
Parenting Experts: Kardashian Kids' Credit Card a Really Bad Idea

Out of the goodness of her heart, Kim Kardashian
launched a credit card this week for kids as young as 13 in what she says is an effort to teach them how to spend wisely. The famously extravagant reality show star and sisters Kourtney and Khloe unveiled the Kardashian Prepaid MasterCard, touting it as a way for parents to monitor their children's spending while teaching them money management skills.
Sound all warm and fuzzy? Not so fast, say parenting experts.
"If I were to select a spokesperson for responsible spending for children, they're the last people I would go to," Beth Feldman, founder of Role Mommy, tells
PopEater. "They're completely out of touch with reality, they're ridiculously wealthy. They are promoting the excesses of having everything you want in life and not really working very hard to get it."
Feldman doesn't think it's a good idea to give children in middle school or high school a credit card at all, whether or not parents can put a fixed amount of money on it and track its use closely.
"I think it's more important to keep the cards away for as long as possible," she says. "Wait until they really need it -- if they're away at college, in an emergency situation. The best credit limit for a kid is not to give him a credit card."
Kim Kardashian and her sisters, the stars of the E! reality show 'Keeping Up With the Kardashians,' are famous for driving Bentleys, wearing fancy, expensive clothes and generally living in the lap of luxury. Kim, in particular, is also known for her vast array of sponsorships -- everything from perfume, clothing and jewelry to diet drugs and self-tanner.
"We are excited to partner with Mobile Resource Card to create our very own financial product," the Kardashians said in a statement ahead of the Tuesday launch. "Now our fans will be able to take us with them everywhere."
And that's exactly what worries parent advocates, who say teens are very impressionable, especially when it comes to their favorite stars.
"Celebrity endorsements are particularly compelling to adolescents who want to identify with these icons by imitating how they are and doing what they value or recommend," parenting expert Carl Pickhardt, author of Psychology Today's blog Surviving (Your Child's) Adolescence, tells
PopEater. One of his
recent entries was about giving teens credit cards.
Not surprisingly, the credit card's sponsor, Mobile Resource, defended the new Kardashian plastic.
"Teens do not spend their money as their parents think they do," a company rep
told the New York Post earlier this week. "And drugs are a huge problem in this country. I give my son a small amount of cash and track his spending on his card."
But Susan Newman, social psychologist and the author of 'The Book of NO: 250 Ways to Say It and Mean It,' says there's been a long-running debate over college-age teens having credit cards, let alone those in middle and high school. As a result, many card companies have been prohibited from soliciting business on school campuses.
"Giving them a credit card is, for the most part, a bad idea," she tells
PopEater. "We're not selling a pair of sneakers here. You're really giving a child carte blanche, even if you stipulate the amount. Teenagers are very impulsive. Many of them will just purchase whatever they see."
And those familiar with the Kardashian sisters find it laughable that they're the ones behind the new credit card for kids, considering the lavish lifestyle they lead and promote.
"They represent the indulgent part of our society," Feldman says. "They're the poster children for the wealthy. But for the rest of us, they're not role models for our kids."
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Television Personality Donald Trump and Kim Kardashian attend the celebration of Perfumania and Kim Kardashian�s appearance on NBC�s "The Apprentice" at the Provocateur at The Hotel Gansevoort on November 10, 2010 in New York, New York. Perfumania Teams Up With Kim Kardashian To Be Featured On NBC's "The Apprentice" Provocateur at The Hotel Gansevoort New York, NY United States November 10, 2010 Photo by Mathew Imaging/WireImage.com To license this image (62410387), contact WireImage.com
Mathew Imaging/WireImage.com
WireImage.com
Kim Kardashian Snapshots
NEW YORK - NOVEMBER 10: Apprentice contestant Steuart celebrates Kim Kardashian's appearance on "The Apprentice" at Provacateur on November 10, 2010 in New York, New York. (Photo by John W. Ferguson/Getty Images)
Kim Kardashian Snapshots
NEW YORK - NOVEMBER 10: Jonathan Cheban celebrates Kim Kardashian's appearance on "The Apprentice" at Provacateur on November 10, 2010 in New York, New York. (Photo by John W. Ferguson/Getty Images)
Kim Kardashian Snapshots
NEW YORK - NOVEMBER 10: Apprentice contestant Steuart celebrates Kim Kardashian's appearance on "The Apprentice" at Provacateur on November 10, 2010 in New York, New York. (Photo by John W. Ferguson/Getty Images)
Kim Kardashian Snapshots
NEW YORK - NOVEMBER 10: Jonathan Cheban celebrates Kim Kardashian's appearance on "The Apprentice" at Provacateur on November 10, 2010 in New York, New York. (Photo by John W. Ferguson/Getty Images)
Kim Kardashian Snapshots
Television Personality Donald Trump and Kim Kardashian attend the celebration of Perfumania and Kim Kardashian�s appearance on NBC�s "The Apprentice" at the Provocateur at The Hotel Gansevoort on November 10, 2010 in New York, New York. Perfumania Teams Up With Kim Kardashian To Be Featured On NBC's "The Apprentice" Provocateur at The Hotel Gansevoort New York, NY United States November 10, 2010 Photo by Mathew Imaging/WireImage.com To license this image (62410387), contact WireImage.com
Kim Kardashian Snapshots
Jonathan Cheban celebrates Perfumania's appearance with Kim Kardashian on "The Apprentice" at Provacateur on November 10, 2010 in New York City. Perfumania Celebrates Their Appearance With Kim Kardashian On "The Apprentice" Provacateur New York, NY United States November 10, 2010 Photo by D Dipasupil/WireImage.com To license this image (62410261), contact WireImage.com
Kim Kardashian Snapshots
Donald Trump celebrates Perfumania's appearance with Kim Kardashian on "The Apprentice" at Provacateur on November 10, 2010 in New York City. Perfumania Celebrates Their Appearance With Kim Kardashian On "The Apprentice" Provacateur New York, NY United States November 10, 2010 Photo by D Dipasupil/WireImage.com To license this image (62410286), contact WireImage.com
Kim Kardashian Snapshots
NEW YORK - NOVEMBER 10: Donald Trump celebrates Kim Kardashian's appearance on "The Apprentice" at Provacateur on November 10, 2010 in New York, New York. (Photo by John W. Ferguson/Getty Images)
Kim Kardashian Snapshots
NEW YORK - NOVEMBER 10: Donald Trump celebrates Kim Kardashian's appearance on "The Apprentice" at Provacateur on November 10, 2010 in New York, New York. (Photo by John W. Ferguson/Getty Images)
Kim Kardashian Snapshots
NEW YORK - NOVEMBER 10: Piers Morgan celebrates Kim Kardashian's appearance on "The Apprentice" at Provacateur on November 10, 2010 in New York, New York. (Photo by John W. Ferguson/Getty Images)
Kim Kardashian Snapshots
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There are so many people with talent that trained like olympians to be in television, on the stage or in the entertainment business. And you're impressed with these no talent losers? I'm insulted at the way they talk to their mother. No respect. Where would these fat chicks be without parents who put them where they are at? Anyone who watches the show is putting money in their pockets. And pay attention: without make-up they look like a group of homeless refugees who wouldn't get a second look at a dog show.
WHY, WHY AOL MUST YOU ALWAYS FIND SOME UNIMPORTANT, NO ONE NEEDS TO KNOW STORY ABOUT THESE CARDUCHEIAN WOMAN. MILLIONS OF SUBJECT MATTER TO FOLLOW AND WRITE ABOUT, BUT NO, EVERY STINKING DAY YOU HAVE TO REPORT ON ONE OF THESE SISTERS. ONE USES A SPRAY GUN TO APPLY HER MAKEUP, ONE LOOKS LIKE A MAN IN DRAG, AND THE LITTLE ONE MUST BE ADOPTED, OR VERY LATE TO THE TABLE GROWING UP. STOP ALREADY, JUST STOP.
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Nothing like having 3 of society's morally deficient role models endorsing a credit card for children. I'm sure their motivation is strictly as opportunity to infuse themselves into another market. The Kardashian clan seems to be excellent at milking their celebrity status.
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I caught about 5 minutes of Kim's interview with Jay Leno last night and she said you had to be 18 to have the card. If it's a prepaid card, why would you have to be 18? I wonder if she changed the age requirement for controversy's sake?
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What is the big deal? They're selling prepaid debit cards, NOT credit cards. With a prepaid debit all you do is put however much money you want on the card and once the money is gone you just reload it. There is no interest or overdraft fees, so what is the harm in letting a kid have one?
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i agree with u people these girls have no respect for thier mother or themselves ,they think thats what america wants to see but i think they are mistaken especially the one they call khleo she does not have not even a ounce of respect for herself how the hell shes going to have it for anybody else .she thinks she is better off than scott but she is the one who got arrested for drunk driving how sad she acts like moron on the show id like to tell her clean her mouth up that offensive language is appalling
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Okay, call me out of touch, but this is such a bad idea.
When I was young, I couldn't get a credit card unless I demonstrated responsible money habits, which means paying my phone bill, electric bill, rent and any time payments without defaulting or delinquencies.
We called it living within our means...basically 'cash and carry'; if you have the cash, you can carry it out of the store.
Now, many years later, I have jettisoned the credit cards and have returned to this way of life. No stress, no timed payments, no delinquencies screwing up my life.
My advice to everyone: a debit card does everything you need in life. I've bought stuff on line, rented hotel rooms, cars, everything. And without going into debt. I had the cash, I could afford the expense.
Learning to go without is one of the best life lesson anyone will ever learn.
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