It Would Be Bad Business for Kim Kardashian to Get Married Now

By Jo Piazza Posted Nov 16th 2010 06:00PM

Sorry Kris! We just don't think it is a great idea for Kim Kardashian to walk down the aisle too soon. Secretly, the savvy momager business lady in Kris Jenner must agree.

While Kim is the undeniable kingpin of the Kardashian empire, she is also a cog in a well-oiled machine that uses the show 'Keeping up With the Kardashians' to sell a slew of consumer products -- from shoes to perfume, weight loss aids to bathing suits.

The trifecta of Kardashian sisters -- Kim, Kourtney and Khloe -- assault and delight consumer sensibilities weekly on their reality show and from the pages of celebrity news magazines. The brilliance of their marketing is that they each appeal to a different demographic of consumer.

The Kardashian klan (had to do that) is utilizing some skillful product differentiation to appeal to various groups of women.

Khloe is the newlywed! She markets to all those married ladies who fretted about losing weight before they walked down the aisle and are now looking for new ways to make their husbands happy and keep them interested.

Kourtney plays two roles. She is the new mommy! Yay! Everyone loves hearing stories about the baby, and with mommy bloggers growing in influence in the consumer market, she is perfectly positioned to sell them all sorts of Kardashian goods.

But Kourtney is also the one with the crappy boyfriend. Every time Scott pops a collar, throws a tantrum and comes home at 4AM, frustrated girlfriends everywhere give Kourt a virtual high five ... and then buy some QuickTrim.

And finally we have Kim. What is Kim besides hot? She's single AND SHE HATES IT. Last week, Kim appeared on the cover of PEOPLE magazine with the cover line: "I thought I'd be married by now."

Inside, she told the mag: "If you were to ask me in high school where I would be at 30, I would have said I'd be a housewife with four kids."

Fortunately for Kim, the single businesswoman is a pretty big niche. Her PEOPLE declaration made single women between 25 and 35 everywhere say, "Yes, I thought I would be married by now too. Thank you Kim. Now I relate to you, and where can I buy your perfume?" Or something along those lines.

"It's not only appealing for the Kardashians to appeal to a broader set of demographics, but they do so in the context of a family unit, which allows them to differentiate themselves further. It also makes them more relatable to audiences in the context of friends and family," explains Nelson Gayton, executive director of the Center for Management of Enterprise in Media, Entertainment & Sports at UCLA's Anderson School of Management. "The life experiences of each woman create a rooting interest in the family that perpetuates interest in each one of them, thereby growing their audience for their core brand."

These ladies (with some help from Kris) know exactly what they're doing. If Kim gets hitched, we fully expect Kourtney to ditch Scott and move into her sister's single shoes, followed in short order by a Khloe pregnancy announcement. They're evil marketing geniuses through and through. Now, where can I get that perfume?

Follow Jo on Twitter

Tags: Kim Kardashian

Comments

(24)

Tuesday 16 November

By Ed

Highest Rank Vote down Vote up Report this

Even Kim, who is the only Kardashian sister who usually looks any better than the average somewhat attractive girl looks bad on this shot. My big question about this picture would have to be "who is that guy who is standing in the middle?".

By cathylintopiqw

Low Ranked Vote down Vote up Report this

Wanna know where people go to snag an i-nter-racial rel-ations-hip, say, Just for future reference? “i-nterr-acial Central”? “San Carlos” ? or “San Francisco”?*** BlackWhite Cupid C 0/om *** is the real place that is packed with them. ;)
joiuohh

By kkou7

Khloe is the newlywed! She markets to all those married ladies who fretted about losing weight before they walked down the aisle and are now looking for new ways to make their husbands happy and keep them interested.I love this , So does My boyfriend .he is almost 11year older than me .i met him via age'lessmate.c'om a nice place for seeking age le ss love.which gives you a chance to make your life better and open opportunities for you to meet the attractive young girls and treat you like a king. Maybe you wanna check it out or tell your friends..

Wednesday 17 November

By BTDT

High Rank Vote down Vote up Report this

If her brother Khloe can be married, why not Kim?

By rich

Vote down Vote up Report this

I guess my question is, "Why isn't she already married?" Are men blind??? Either men are blind or something is wrong with this girl that we can't see.

By greg

I thought she was dating that big "man" she calls Khloe?

By DCM

The middle one looks like a Yeti (Bigfoot, or Sasquatch)

By JEB BUCKINGHAM

"It would be bad business for Kim Kardashian to get married now".
And.....would anybody even CARE?

By KELLY

Are people really that GULLIBLE to purchase and/or take advice from these folks? Wow...ONLY IN AMERICA!!!!!LOL...

By mik

Correct me if I'm wrong here but for the life of me I can't discern any marketable talent from this woman. In fact she's totally devoid of it. She can't sing, she certainly can't dance, she can't act. Like Paris Hilton, what exactly does she do that makes her so newsworthy. She looks hot? That's about it. So what. So do a lot of other people. I don't get it. Same thing goes for her talentless sisters.

By sarah

I think they're all ugly. The older one looks like an ugly little troll. No amount of make up can help her. Khloe is a mouthy male counterpart. Kim, without makeup, high dollar clothing and tons of electrolysis is as homely as the other two. Let's not forget the mother pimp, Kris. What a loser is she. Advice: Kris, you are too damn OLD and fat to wear some of the clothes you wear. Bruce? I use to admire him but he is just as bad as the rest of them. I hope they all go far away soon and not hang around forever like the Brady bunch. YIKES!

By badass

Bruce has had more face lifts than all 4 girls, oops, 3 girls and a guy, oops 2 girls, 1 mom, 1 guy,

By Marie

I don't understand why these three girls are "famous". So Kim did a sex tape and hung with Paris Hilton for a little bit. Is that what it takes to be famous. It is really a joke on all of us.

By larry

Your not married because who really wants to marry a pig....

By rocknrollvixen80

Kim will never last in a marriage, sorry to say, but this is a pampered puss, who is very high maintenance. She actually gets her fuel from the spotlight. Her and those foul mouth sisters of hers love it. If she really wants to settle down, go away from the limelight. This will never happen for them. It is like a drug who can up the other one. I think men look at her one way, and when they see the other side, see ya. She seems to be the kinda girl who if she grows old and has a gray hair or a pimple she will totally stay in the house forever. The man that puts up with her better have one hefty bank account.

By icdou007

I'm waiting for one of them to implode. I think their is a lot of jealous stuff going on in that house. You get this, I want it also. Not good!

By Mike

Not enough beer in the bar.........

By Brazil

Yeah, boy....America just can't get enough of three bimbos that are famous for........having a lawyer as a Father ? P.T. Barnum was right...there's a sucker born every minute. All three of these shmucks should be waitresses.

By frank

who in their right mind (other than a thug) would marry a kardaskank?

By joan

Who cares what Kim or for that matter any Kardashian does? What a totally useless family, who just have a great publicity agent.

Page 1 of 2