It Would Be Bad Business for Kim Kardashian to Get Married Now

By Jo Piazza Posted Nov 16th 2010 06:00PM

Sorry Kris! We just don't think it is a great idea for Kim Kardashian to walk down the aisle too soon. Secretly, the savvy momager business lady in Kris Jenner must agree.

While Kim is the undeniable kingpin of the Kardashian empire, she is also a cog in a well-oiled machine that uses the show 'Keeping up With the Kardashians' to sell a slew of consumer products -- from shoes to perfume, weight loss aids to bathing suits.

The trifecta of Kardashian sisters -- Kim, Kourtney and Khloe -- assault and delight consumer sensibilities weekly on their reality show and from the pages of celebrity news magazines. The brilliance of their marketing is that they each appeal to a different demographic of consumer.

The Kardashian klan (had to do that) is utilizing some skillful product differentiation to appeal to various groups of women.

Khloe is the newlywed! She markets to all those married ladies who fretted about losing weight before they walked down the aisle and are now looking for new ways to make their husbands happy and keep them interested.

Kourtney plays two roles. She is the new mommy! Yay! Everyone loves hearing stories about the baby, and with mommy bloggers growing in influence in the consumer market, she is perfectly positioned to sell them all sorts of Kardashian goods.

But Kourtney is also the one with the crappy boyfriend. Every time Scott pops a collar, throws a tantrum and comes home at 4AM, frustrated girlfriends everywhere give Kourt a virtual high five ... and then buy some QuickTrim.

And finally we have Kim. What is Kim besides hot? She's single AND SHE HATES IT. Last week, Kim appeared on the cover of PEOPLE magazine with the cover line: "I thought I'd be married by now."

Inside, she told the mag: "If you were to ask me in high school where I would be at 30, I would have said I'd be a housewife with four kids."

Fortunately for Kim, the single businesswoman is a pretty big niche. Her PEOPLE declaration made single women between 25 and 35 everywhere say, "Yes, I thought I would be married by now too. Thank you Kim. Now I relate to you, and where can I buy your perfume?" Or something along those lines.

"It's not only appealing for the Kardashians to appeal to a broader set of demographics, but they do so in the context of a family unit, which allows them to differentiate themselves further. It also makes them more relatable to audiences in the context of friends and family," explains Nelson Gayton, executive director of the Center for Management of Enterprise in Media, Entertainment & Sports at UCLA's Anderson School of Management. "The life experiences of each woman create a rooting interest in the family that perpetuates interest in each one of them, thereby growing their audience for their core brand."

These ladies (with some help from Kris) know exactly what they're doing. If Kim gets hitched, we fully expect Kourtney to ditch Scott and move into her sister's single shoes, followed in short order by a Khloe pregnancy announcement. They're evil marketing geniuses through and through. Now, where can I get that perfume?

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Tags: Kim Kardashian

Comments

(24)

Wednesday 17 November

By johnluis

Vote down Vote up Report this

i think they're aged.

By Tyrone Ballsack

How often do they wax Khloe's back? She's a bruiser.

Tuesday 07 December

By AMVO

The reason she isn't married is b/c she gives it away. All she wants is sex. Sorry but girls like that are not ones that men want to meet their family. If she had moral values and not so self centered she might find a man.

Monday 28 March

By chandler

I love Kim, and have been trying to follow her around the press and things that keep Stars hidden from us. I think Kourt and Scott have a good chance. He can be a good Dad I think. And people will like him. Khloe is naturally funny, and her dating Lamar on one of the NBA's best teams is cool. Kim, she is so beautiful, but she won't ever listen to her fans. I for one definately hate Humphries. I will say because I doubt there is any real love between them. He is an immature duche,and they have to hide becasue it is so unpopular; and she is being taken for a ride, and does not see how fake he is. Plus on a terrible basketball team and not very good. Kim, people love you, men adore you. Even if we did lose you, I hope it would be to some gentleman we respest and know has emotions. Not a meat head. Also you don't know how sacred and important marriage is. You get blinded and drunk just becasue people talk about you as a celebrity, and you think you are great and think it is great to date Humphries becasue he is just an NBA player. Then you can't date anyonme that does not play a pro sport. And they are never good for you. Please, just be single for a while and happy. Let people who love you take a darn breath and not always freak that care about you. True love is out there, especially for you I am sure. I hate also you have a good career and you are about to throw it all away.

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