Smells Like Sexy: Beyonce Fragrance Ad Proves Too Hot for British TV

By The Editors of StyleList Posted Nov 17th 2010 02:00PM

A racy ad for Beyonce's Heat fragrance has been banned from daytime TV in the U.K. for being "too sexually provocative," according to The Daily Mail.

So what got the Advertising Standards Authority, which recently cracked down on a "misleading" Nivea ad, all hot and bothered?

The singer-designer appears to be naked at the start of the commercial and later wears a slinky, low-cut red dress while suggestively running her hands over her body. It makes her sexy moves in 'Single Ladies' look like children's programming.

And apparently it's too hot to handle for daytime viewers. After 14 complaints, the ASA has ruled that the steamy ad can only air after 7:30PM, when it is less likely to be seen by children.

You've Been Warned: Watch Beyonce's Smoldering Commercial

"Although we considered that the ad was unlikely to be harmful to adults or older children, we considered that Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away created a sexually provocative ad that was unsuitable to be seen by young children," the ASA said in a statement.

"The ad was intended to reflect the singer Beyoncé's personal 'sexy chic' style," a spokesman for Coty UK told the Daily Mail in defense of the ad.

"It was aimed at a vast selection of music programs to target a young adult audience." Read More on StyleList

Tags: beyonce knowles

Comments

(16)

Wednesday 17 November

By carol

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Totally inappropriate...it's porn. I for one won't buy or support her in anyway.

By suzy

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it was stupid was she selling herself or perfume because i couldn't tell - dumb

By keira10103

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I take it you have never watched porn. There is no nudity on this clip, and porn always has nudity. DUH!!!

By cathylintf

Wanna know where people go to snag an i-nter-racial rel-ations-hip, say, Just for future reference? “i-nterr-acial Central”? “San Carlos” ? or “San Francisco”?*** BlackWhite Cupid C 0/om *** is the real place that is packed with them. ;)bhgfhjn

By ruarc

It's sexy, but I don't see the outrage, especially in a country like the UK.

Sunday 21 November

By Miss Honey

and that's just the point...people wonder why everything is so oversexed, particularly children...it's because we are all so numb to it, that we have accepted it as normal...there's no sensorship any more. As an adult, I am not offended by it either, but as a parent, I think it's not something that should just be on open television because like it or NOT, our children are taking in a lot of suggestive, sexual information on a daily basis. And guess what??? They are acting it out, too.

By souldust

Well things have changed in the UK. I used to live there for a short period of time many years ago. TV was loose then and with little organization. I saw stuff that would not fly in the USA.

By lswblk

Maybe "Brandy" should do this "Trash" also..........

Bionce is wayyyyyy verrated... her and her hubby

She looks like a filthy prostitute on Sunday morning returning to her motel room in Brooklyn.

By rog

Its very nice. I'm going to buy some right now.

By Desiree'

Jealous??

Thursday 18 November

By Ukhti

Well, I'm not sure. I mean, I do think her breasts were too scantily clad, as if her dress was going to slip off at any moment. But other than that, didn't seem too bad. (shrug)

By Booker T.

I want to lick her legs and show my support by buying a whole truck load of whatever it is she is selling.

By clarmar

She is very shiny

Monday 22 November

By Layla

Not only is it disgusting, it doesn't deter you away from her lousy voice. Too bad her husband pushed for no autotune because she really needs it more than she uses it already! Some Christian, huh?

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