Beyonce Fragrance AdA racy ad for Beyonce's Heat fragrance has been banned from daytime TV in the U.K. for being "too sexually provocative," according to The Daily Mail.

So what got the Advertising Standards Authority, which recently cracked down on a "misleading" Nivea ad, all hot and bothered?

The singer-designer appears to be naked at the start of the commercial and later wears a slinky, low-cut red dress while suggestively running her hands over her body. It makes her sexy moves in 'Single Ladies' look like children's programming.

And apparently it's too hot to handle for daytime viewers. After 14 complaints, the ASA has ruled that the steamy ad can only air after 7:30PM, when it is less likely to be seen by children.

You've Been Warned: Watch Beyonce's Smoldering Commercial