Rumer Willis, 22, has gone to work for the house of Badgley Mischka. The eldest of Bruce Willis and Demi Moore's three daughters is the latest scion of Hollywood royalty being tapped to model for a major designer.

The actress and Ocean Pacific model recently posed in Malibu, Calif., for photographer Tony Duran's series of Spring 2011 images advertising the latest looks from designers James Mischka and Mark Badgley, according to

We're guessing her runway-fixture mom Demi Moore approves of her daughter's new endeavor!

No doubt the designers are enthused about the A-list progeny: Rumer's campaign will feature her modeling evening wear, and the duo's new Mark & James contemporary collection, swimwear, bags, shoes and baubles.

"I was thrilled and honored to be chosen to represent the Badgley Mischka brand," Willis said in a statement. "Working with Mark and James is an incredible opportunity."

The designers, meanwhile, gushed about their new muse: "We adore Rumer, she is glamorous, youthful and fun," they said in a statement. "Rumer captures the spirit of all of our spring collections, especially our newly launched Mark & James collection."