Justin Bieber Christmas gift on tourJustin Bieber has brought plenty of cheer to hundreds of thousands of his teen fans. Now it was time to do the same to the ill children of Atlanta.

MTV News reports that Bieber teamed up with local radio station Q100 to help Children's Healthcare of Atlanta while on tour in Georgia. To keep in the holiday spirit, they wanted to collect toys for the kids at the center and they did it in a novel way.

Bieber used his tour bus parked in front of Philips Arena as a substitute for Santa's sleigh and used the radio station to drum up publicity for a 'Stuff Bieber's Bus' stunt.

Within hours, the bus began to fill up with toys for the ailing children, helped by the radio station's on air promotions and Bieber's own publicity juggernaut: his Twitter account.