Khloe Kardashian Red HairAll eyes were on Khloe Kardashian, for a change, when she revealed her bright red locks last week, hitting the red carpet with her brunette sisters at the 2011 People's Choice Awards in Los Angeles, Calif.

"I wanted to go red, but I just didn't know where to go or how to even start," she told Life & Style magazine.

Clyde Haygood, the mastermind behind Khloe's crimson hue and stylist for the other Kardashians, revealed to Life & Style how the transformation came about.

"Khloe has been obsessed with this Esquire magazine with a redhead on the cover -- she'd wanted to do her hair like that for months. After getting the thumbs up from Lamar [Odom, her hubby], Khloe went into transformation mode."