Kevin Griffin of Better Than EzraThe rock cruise ship, while successful, has been done. But Better Than Ezra, who did the original Rock Boat cruise, wanted to do something in that vein -- with a twist. "We kind of got the idea to do a destination event -- like a package -- because of the success of the Rock Boat and all those other big cruises that John Mayer does, [or] Barenaked Ladies. Lynyrd Skynyrd does one amazingly, [and] the thought of a Lynyrd Skynyrd cruise just sounds pretty fun," Better Than Ezra frontman Kevin Griffin tells PopEater.

Well, if you're a New Orleans-based band, there is one event that everybody wants to check out. "We were talking about it one day about this time last year. We're like, 'We live in New Orleans. It's a great city that embraces their musicians and their music. And what if we just thought of New Orleans and the French Quarter and Harrah's Casino as just an on-land cruise ship?'" Griffin says. "We were like, 'Why don't we do a branded event during Mardis Gras and invite people around the country who want to experience Mardi Gras?'"